EyeEm Launches Race for Life Photo Campaign

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London, UK (PRWEB UK) 28 June 2012

Smartphone photo sharing and discovery platform EyeEm is working with Cancer Research UK’s Race for Life to launch Live Photos for the fundraising event series. Smartphone pictures taken through free-to-download EyeEm by participants at the 240 events across the UK can be tagged by event location and contribute to a collaborative, social photo album on the Race for Life Facebook page.

Every year, thousands of Race for Life participants capture the emotional and uplifting atmosphere of their event day through personal photography. For the 2012 season, the photo sharing and discovery app EyeEm will help to harness the power of personal, location specific photography for the first time. Race for Life participants and their supporters are invited to take photos on any iOS, Android or WinPhone device, apply one of the built-in filters and then share directly to their location specific, shared album on facebook. Each event location has its own dedicated gallery, viewable to anyone visiting the Race for Life facebook page, which currently boasts a community of over 314,000 fans, consisting of both current and previous participants and their supporters.

“Having the chance to support Cancer Research UK’s Race for Life fundraising event series is a wonderful opportunity for us and an occasion we are delighted to be a part of,” commented Florian Meissner, EyeEm CEO. ”EyeEm is all about discovery of pictures that will mean something to our users, and Race for Life is the kind of event that will provide plenty of memorable images for our community to share and enjoy.”

Race for Life is Cancer Research UK’s flagship event, with over 240 walking/jogging/running events of 5k and 10k taking place across the UK, making it the largest women-only fundraising event in the country. Since Race for Life started in 1994, six millions participants have raised over £457 million for Cancer Research UK’s life saving work into over 200 types of cancer that affect both men and women. Some take part in celebration of surviving a cancer experience, others in memory of a loved one or to give hope to a cancer-free future. All share a common goal; to raise money for Cancer Research UK's groundbreaking work and to help save more lives.

“We always look to make Race for Life as socially involving for our participants as possible, and the photos of the days themselves never fail to raise a smile,” said Emma Hyatt, head of Race for Life. “The EyeEm app will help to bring all of these soon to be great memories into one, easily accessible place on our Facebook page and we can’t wait to see the results from around the UK.”

Since launching originally on iOS and Android in August 2011, free to download EyeEm has established itself as an innovative method for discovering smartphone photography as well as for personal photo sharing on social networks and blogging platforms. The 14 built-in filters offer instant picture editing in real time to photos that can be automatically tagged based on user location and activity. After updating to version 2.0 at the end of 2011 - introducing new user profiles and streamlined discovery options - tech press such as TWiT.tv’s Leo Laporte have named EyeEm as a serious contender in the emerging mobile photo space.

About EyeEm
Incorporated in February 2011 with its HQ in Berlin, Germany, EyeEm is a camera and photo discovery application for smartphones that let's you share & discover topics, places and events from the photos you take. The founding team around Florian Meissner, Lorenz Aschoff, Gen Sadakane, Ramzi Rizk and executive chairman Christophe Maire has received an undisclosed amount of seed funding from Passion Capital and Pan-European Venture Capital fund Wellington Partners.

For more information:
http://eyeem.com
http://photohackday.com/

About Race for Life

•     Cancer Research UK’s Race for Life in partnership with Tesco is now open for entries
•     The entry fee is £14.99 for adults and £10 for girls under 16. This covers the costs of     staging the event series and means that money raised in sponsorship can go to help beat cancer
•     Race for Life raises money that goes towards beating over 200 types of cancer affecting both men and women
•     Enter now at http://www.raceforlife.org or via the hotline on 0871 641 1111

About Cancer Research UK

•     Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research
•     The charity’s groundbreaking work into the prevention, diagnosis and treatment of cancer has helped save millions of lives. This work is funded entirely by the public.
•     Cancer Research UK has been at the heart of the progress that has already seen survival rates in the UK double in the last forty years.
•     Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses.
•     Together with its partners and supporters, Cancer Research UK's vision is to beat cancer.

Cancer Research UK campaigns to ensure that all people get access to the best cancer treatments, regardless of where they live and ability to pay. To find out more visit the Cancer Help pages of the Cancer Research UK website.

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