Specialty Store Services Introduces A New Digital Media Channel for Retailers

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The Creative Department at Specialty Store Services has been busy working on product assembly videos to better serve the retailer. The videos provide retailers detailed step-by-step product assembly demonstrations that are useful and helpful when assembling said products

A New Digital Media Channel and the Importance it is for a Business

“Digital content allows Specialty Store Services to demonstrate its expertise in the retail store supply business,” says Eric Weinstein, CMO and Owner of Specialty Store Services.

Specialty Store Services actively utilizes new media to promote ideas and products to the retailers. YouTube.com has surpassed Yahoo as the world’s #2 search engine, making it a great way to get information out to retailers. It only logical to start creating short video content that is of interest to customers and prospects.

Specialty Store Services knows that many customers are not always putting together products during store hours, so what a great way to help out the retailer with “How To” videos online to help make the process a little easier and less frustrating. On its YouTube.com channel, Specialty Store Services has over 25 instructional videos for assembling an Extra Vision Showcase to learning how to operate a pricing gun. Subscribe to the YouTube.com channel and be the first to know when a new video is posted. In the future Specialty Store Services will be posted an expanded offering of “how to" and demonstrational videos targeted to the independent retailer and small business.

“Digital content allows Specialty Store Services to demonstrate its expertise in the retail store supply business,” says Eric Weinstein, CMO and Owner of Specialty Store Services. “New media channels, such as online videos, are an inexpensive way to build a large library of content that allow retailers and other business owners to access information anytime they want, not just during business hours. And being a business owner myself, I know how precious time is.”
Specialty Store Services always has their customers in mind when manufacturing or packaging a product. Due to the high shipping and handling costs, Specialty Store Services has found ways to lower the costs of shipping by packaging many of the items flat, which will have lower freight charges by having less dimensional weight. For example: Extra Vision Showcases have been packed flat saving the retailer up to 40% on the shipping charges. Watch our newest “How To” video on how to put the Showcase together.

About Specialty Store Services
Specialty Store Services, a second-generation family owned business, offers everything necessary to operate a thriving retail store, from logistical solutions and retail supplies to custom and stock fixtures. The large inventory of retail supplies and displays available include lighted showcases, shopping bags, pricing and tagging guns, garment racks, mannequins and security systems. Over the last 25 years this service-driven company has cultivated relationships with global partners while developing the expertise and knowledge required to provide competitive prices, outstanding customer service and quality products. Products are available for purchase online, via phone 800-999-0771, fax 888-368-8001, or at the showroom located at 454 Jarvis Avenue, Des Plaines, IL 60018

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Stephanie VIctor

Eric Weinstein
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