Sellersville, PA (PRWEB) June 28, 2012
The Simon Group Inc., an award-winning, full service business-to-business marketing communications agency specializing in high tech and industrial accounts, recently won a 2012 Gold Hermes Creative Award. The agency won for the “It’s in the Air” campaign designed for its client, Ingersoll Rand, supporting the R-Series rotary air compressors product launch.
The Hermes Creative Awards is an international awards competition from the Association of Marketing and Communication Professionals (AMCP) for creative professionals involved in the concept, writing and design of traditional and emerging media.
“A lot of time and effort goes into the creative side of a product launch, from the initial concept and tagline to the graphics and layout of each element,” said Mark Matyas, Senior Art Director at The Simon Group. “It’s a great honor to gain this recognition among other, highly successful creative campaigns.”
Included in the submission were “It’s in the Air” advertisements, posters, product information binders in three different languages, email blasts, a product brochure, window clings, vinyl banners, web pages, a tagline, a QR code and custom-branded flash drives. The product launch was designed to incorporate both internal and external communications.
The judges, senior-level creative professionals selected by AMCP, evaluated over 4,700 entries based on each entry’s apparent creative achievement. Winners are chosen based on a consensus judging system and judges agree on a score up to 100 points.
The competition includes 179 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono. Entries that received the Gold award were selected for exceeding the high standards of the industry norm.
Established in 1997, the Hermes award was designed to represent the role of marketing and communication professions as effective messengers and creators of materials and programs.
Founded in 1986, The Simon Group Inc. specializes in marketing high technology and industrial accounts, particularly in the electronics, instrumentation, military/aerospace, construction and test and measurement industries. Headquartered in a restored 18th century fieldstone farmhouse in Sellersville (Bucks County), Pa., the agency has clients throughout the world.
For more information, please contact Beth Smith, vice president of PR, The Simon Group Inc., 1506 Old Bethlehem Pike, Sellersville, Pa.18960. Tel: 215-453-8700; Fax: 215-453-1670; Email: publicrelations(at)simongroup.com.
For high res download and full text: