Cleveland, OH (PRWEB) June 29, 2012
In celebration of America’s founding, Kovels.com is honoring some of America’s most enduring brands. Terry Kovel highlights seven companies and discusses the qualities that have helped them stay in business:
“The success of these companies can be attributed to a combination of quality, creativity, design, branding and salesmanship,” Kovel says.
Tiffany & Co., which has been around since the mid-1800s, combined creative designers, high-quality gems and distinctive jewelry with its unmistakable blue box to create a memorable name for itself.
Furniture makers Knoll, Herman Miller and Heywood-Wakefield created iconic pieces by using inventive materials and forward-thinking design. Knoll found its niche in modern furniture, while Herman Miller created its still-popular bentwood chair and Heywood-Wakefield pioneered wicker furniture from scrap rattan wrapping.
Lightolier has been in business since 1904 and remains current by evolving with changes in technology. It went from making fashionable fixtures in the early days of electric lighting to producing LED lights for today’s market.
Libbey Glass Co. has provided large quantities of affordable glassware since 1818. Its continued success can be partially attributed to the broad range of customers it appeals to.
And International Silver stayed in business by uniting many struggling silver companies in 1898. While it preserved its classic designs, expansion to more modern pieces keeps the brand current.
While innovation and creative growth allow these brands to survive in the general market, they also make them popular among collectors.
Terry Kovel has written 100 books about collecting, including the best-selling annual price book, “Kovels’ Antiques and Collectibles Price Guide.” The 2012 guide is in bookstores now. Terry publishes a subscription newsletter and writes a syndicated newspaper column that appears in more than 150 newspapers and digital publications. She and her late husband, Ralph, starred in the weekly HGTV program, “Flea Market Finds with the Kovels.” The Kovels website, Kovels.com, now offers more than 800,000 free prices and other information for collectors, including books, special reports, a weekly emailed letter to collectors, marks and an archive of other informative material. The Kovel brand is run by Terry Kovel and her daughter, Kim Kovel.