Cabela's® Recognizes Trio of Innovative Merchandising Vendors

SIDNEY, Neb. (PRWEB) June 29, 2012

Cabela's® recognizes trio of innovative merchandising vendors, The North Face, Gerber Gear and Liberty Safe, honored at vendor summit.

Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, recently recognized a select group of its more than 4,500 merchandising vendors for superior performance.

Cabela’s chose winners based on a number of specific measures directly influencing sales, margin, inventory and customer service goals.

"Cabela’s owes a large chunk of its success to these dynamic relationships," said Brian Linneman, Cabela's Executive Vice President and Chief Merchandising Officer. "Their focus on innovation and quality, and the high standards to which they set, are unparalleled. We are honored to have these special partnerships.”

Cabela's recognized the following companies, falling into three categories of achievement:

The North Face
2011 Vendor of the Year – Softgoods
Cabela’s is proud to recognize The North Face Company as the 2011 Vendor of the Year. The North Face continues to excel in category and product performance, supply chain improvements and marketing collaborations. The North Face is instrumental in helping plan retail concepts, key seasonal events and web promotions, and continues to drive customer demand. The North Face is a strategic partner with Cabela’s planning and inventory teams, helping flow merchandise to meet customer demand in all Cabela’s distribution channels. We partner on innovative product exclusives to help drive positive customer experiences unique to Cabela’s.
About The North Face: More than 40 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. The North Face brand is deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners and explorers. The North Face will maintain an unwavering commitment to pushing the limits of design, so that you can push your limits outdoors. Never Stop Exploring.

Gerber Gear
Vendor of the Year – General Outdoors
Gerber Gear has become a driving force in Cabela’s Cutlery and Tool business. By partnering with Cabela’s, Gerber continues to deliver market-leading innovation and quality to loyal Cabela’s sportsmen and women across North America. Several key initiatives drove results during 2011. Gerber was the first to market product launches on the successful series of Bear Grylls knives. New Gerber products were offered exclusively at Cabela’s. Gerber also was a driving force in assisting in the design and the successful launch of new Cabela’s co-branded hunting knives. Gerber is a key partner with Cabela’s Planning and Inventory teams, helping flow merchandise to meet consumer demand in all Cabela’s Omni-Channel transaction channels. Gerber is also instrumental in helping Cabela’s plan retail fixtures, events and web promotions, and continues to drive consumer demand with its unique marketing messages in both television and social media.
About Gerber: Gerber is a leading global supplier of personal outdoor, tactical and industrial gear. Founded in 1939 as Gerber Legendary Blades, the trusted brand now includes a diverse portfolio of innovative activity-essential equipment for enthusiasts and professional end users. For more information please visit http://www.gerbergear.com.

Liberty Safe
Vendor of the Year – Hunting
Liberty Safe, based in Payson, Utah, takes great pride in the safes it builds, and is proud to say the safes are made right here in the USA. Cabela’s business relationship with Liberty Safe began in 2006 with a Liberty-made, Cabela’s-branded line of safes. Liberty Safe’s commitment to Cabela’s has evolved from a business relationship to a strong partnership. This partnership helps drive substantial increases to both companies’ performance metrics. The partnership also has opened doors in the areas of new point-of-purchase, with the implementation of the digital signage program found in select Cabela’s retail stores across the country, as well as product innovation with new storage options which will be unveiled in the future. This would not be possible without commitment and collaboration between both companies. The support Liberty Safe provides Cabela’s at the corporate level, as well as at retail events, is next to none. Liberty Safe also provides unique product opportunities that help separate Cabela’s from the rest of its competition.
About Liberty Safe: Liberty Safe and Security Products, Inc. is the No. 1 seller of full-size residential safes in the U.S. The company offers the broadest line of home, gun, office and commercial safes available from any one company. The company's products are offered under three popular brands – Liberty, National Security and Centurion.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

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