M-Commerce Solutions Providers Strategies Discussed in New Topical Study Available at MarketPublishers.com

London, UK (PRWEB) June 29, 2012

Mobile commerce (m-commerce), one of the most promising value-added services for mobile phones, offer both opportunities and challenges to carriers as lots of competitors are keen to propose alternatives to network operator based offerings. Incumbent operators are under threat from Google and other larger players striving to dominate this lucrative marketplace. Additionally, carriers are faced with decisions with respect to various technologies, solutions and approaches.

As digital media, content, advertisements/marketing, applications, and commerce evolve to become increasingly mobilized, carriers must have an integrated strategy to succeed.

New research study “Mobile Commerce Carrier Strategies” elaborated by Mind Commerce Publishing has been recently published by Market Publishers Ltd.

Report Details:

Title: Mobile Commerce Carrier Strategies
Published: June, 2012
Pages: 223
Price: US$ 2,695.00
http://marketpublishers.com/report/technologies_electronics/telecommunications/mobile_commerce_carrier_strategies.html

The research report delves into an in-depth discussion of the issue, coving the major technologies, systems, solutions, applications and players. It also analyzes the relationship between mobile advertising/marketing and m-commerce, besides answering the question why carriers cannot have one strategy in isolation from another. Furthermore, critical analysis and recommendations for wireless services concerning infrastructure, application, OSS integration, and partnering decisions associated with m-commerce can also be found in the study.

Report Contents:

1. Executive Summary

2. Introduction

2.1.1 M-Commerce Applications
2.2 M-Commerce Value Chain

• 2.2.1 The Main Participants in Mobile Commerce
• 2.2.2 (Mobile Service Provider) Strategy for User Application

2.3 Mobile Commerce Service Revenues vs Converged Services

3. Telecoms Strategies to Enable M-Commerce Applications

3.1 Using Location Based Services with Mobile Commerce
3.2 Location Based Service
3.3 The Role of Telecoms in Location Commerce

• 3.3.1 Location Based Service Gaming
• 3.3.2 LBS Regulations

3.4 Location Commerce

• 3.4.1 Location Systems
• 3.4.2 Map System
• 3.4.3 Conclusion

3.5 The Future of the LBS
3.6 Location Commerce Challenges

• 3.6.1 Users Privacy in Location Commerce
• 3.6.2 What can be Done to Protect User Privacy in Location Commerce
• 3.6.3 Using Location Commerce as Offline Application to Increase Profit
• 3.6.4 Location Commerce and Mobile Business Application

3.7 Location Commerce + Social Commerce = Commerce Success
3.8 Location Commerce Applications and its Challenges
3.9 Location Commerce Market Value 2012-2017

• 3.9.1 Facebook and Location Commerce
• 3.9.2 New Location Commerce Applications and Vendors

3.10 Mobile TV in Mobile Commerce

• 3.10.1 Mobile TV Ecosystem
• 3.10.2 The Operators Role
• 3.10.3 Handset Manufacturers Role
• 3.10.4 Software Vendors Role
• 3.10.5 Charging in Mobile TV
• 3.10.6 Spectrum
• 3.10.7 Conclusion

3.11 Mobile Advertising Strategies
3.12 Mobile Messaging Vendors Grow Up
3.13 Mobile Messaging, Mobile Search Critical Advertising Tool
3.14 Localized Mobile Ads Drive Key Sales in Specific Verticals

• 3.14.1 Mobile Video and Apps is Fastest Growing Content Sector
• 3.14.2 Advertising Spending Growth Forecasts 2012 to 2020
• 3.14.3 European Mobile Marketing will Grow Gradually
• 3.14.4 Europe Mobile Marketing Efforts Mature Slowly
• 3.14.5 Asia Remains Mobile Global Leader; U.S. Lags
• 3.14.6 Growth of Mobile Marketing Spending Faces Challenges

3.15 Mobile Marketing Vendors Make their Mark

• 3.15.1 Suppliers Provide Diverse Set of Offerings
• 3.15.2 Advertising Networks Vie for Leading Brand Clientele
• 3.15.3 Global Market Spending to Reach $54b by 2020

3.16 Recommendations for the Mobile Marketer During an Economic Downturn

• 3.16.1 Immediate Measurement of Success Attracts Advertisers

3.17 Mobile Video Advertising to Enhance Mobile Commerce

• 3.17.1 Case Study: Mobile Video Advertising and Mobile Commerce

4. Threats to the Telecoms in Mobile Commerce

4.1 Google Business Models in Mobile Commerce
4.2 Cloud Computing and the Transformation of Google Mobile Apps

• 4.2.1 GFS II
• 4.2.2 BigTable
• 4.2.3 MapReduce
• 4.2.4 Memcache
• 4.2.5 AppEngine

4.3 Google Business Model and Cloud Strategy

• 4.3.1 Market Strategy

4.4 Google Apps Marketplace and Mobile Applications

• 4.4.1 Mobile Commerce in Google Clouds
• 4.4.2 Economics of the Cloud and its Benefits for Google
• 4.4.3 SWOT Analysis For Google Cloud Services
• 4.4.4 Google Mobile Clouds Potentials in the Mobile Commerce Industry

4.5 NFC Payment vs Cloud-Based Payments
4.6 Mobile Payments in the Cloud

• 4.6.1 Mobile Devices in the Cloud
• 4.6.2 Cloud-Based Mobile Payment
• 4.6.3 PayPal Cloud Based Mobile Payment
• 4.6.4 The Future of the Mobile Payment: NFC or Cloud-Based Payments?
• 4.6.5 Conclusion

4.7 Google Android Impact on Mobile Commerce
4.8 Android Applications Analysis

• 4.8.1 SWOT Analysis for the Android OS

...

More new studies by the publisher can be found at Mind Commerce Publishing page.