New York, NY (PRWEB) June 30, 2012
Frames Bowling Lounge, a bowling lounge located near Times Square, announced its UNICEF fundraiser was a huge success, raising thousands of dollars for the charity. Celebrities including Tinsley Mortimer, who was accompanied by Lorenzo Borghese from The Bachelor on ABC attended the charity benefit that displayed artwork by Yanick Dery.
The UNICEF fundraiser took place Wed night, June 27, 2012 at Frames Bowling Lounge. The fundraiser was titled “ART in UNEXPECTED PLACES” because it featured beautiful photographs on the walls of a NYC bowling alley, where most people would not expect to see artwork.
Frames Bowling Lounge commissioned artist and fashion photographer Yanick Dery to feature his artwork and sell it off the walls of their busy bowling venue in midtown. Yanick Dery has been a photographer since age 6. Exceptional images from Yanick’s gallery were made available for purchase to benefit UNICEF. Every piece of art that bowling patrons saw on the walls had a story and a price tag, and many bowlers left the venue with a piece of beautiful art.
Noteworthy celebrities Tinsley Mortimer, Lorenzo Berghese of ABC’s The Bachelor and Ngo Okfor, two time golden glove winner, also attended the charity event at Frames Bowling Lounge to help raise awareness for this important cause.
Mr. Dery was very generous in providing the artwork. He collected no proceeds from the sale of his work but instead donated the money to UNICEF.
FRAMES is located on 9th Avenue at 40th Street. It features a gracious lounge, 2 bars, a restaurant and 28 Bowling Lanes; 2 with VIP access. The bowling lounge has attracted many actors and Broadway stars who have set up a league and head over for a low-key game and round of drinks every month. The VIP lanes are extremely private, and have attracted many celebrities.
The venue itself is decades old, but recently opened under the name Frames, as it was taken over by a Danish company (Big Bowl, LLC) about 4 years ago. They are undergoing a major transformation and are seeking to attract a more downtown jet-setting crowd; not the average bowler that comes to mind with a tattooed forearm biting into a greasy chicken wing. The majority of Frames’ clients are networking businessmen and local residents from midtown, who immediately noticed the new look, which has been achieved through Yanick Dery’s powerful imagery. His photographs provoke powerful emotion; drawing from the viewer a sense of strength and awe. This is the kind of talent they sought out, and the fact that the artist is such a generous person only compounded the desire for Frames to showcase his work and embark on this project together.