Jacquielawson.com Sets Aside Its British Roots and Releases New E-card for July 4th

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Lurgashall, England (PRWEB) June 29, 2012

For the tenth year in a row, Jacquie Lawson’s e-cards site has left its traditional bowler on the hat-stand and donned a metaphorical Stetson, releasing a new e-card designed especially for American Independence Day.

The new e-card, Patriotic Picnic, features all the traditional elements of a July 4th celebration – a picnic with hot dogs, apple pie and lemonade, and fireworks to follow! The music, composed specially for the e-card, starts with a wistful summery theme on solo cello and builds to a rousing climax, revealing the cello theme to have been a fragment of the melody of the Star Spangled Banner.

The annual release of an e-card for Independence Day recognises the fact that a majority of Jacquie Lawson’s worldwide fan base hail from the United States – Americans seem particularly to appreciate the delicate artwork, gentle humour and well-observed animation which are the hallmarks of Jacquie’s style. For the same reason, the company traditionally releases a Thanksgiving card in November, alongside a full range of cards for Christmas, New Year, Halloween, Valentine’s Day and other important holidays, as well as day-to-day greetings for birthdays and suchlike.

The new July 4th e-card brings the total available from the site to 215 – not a huge number for ten years continuous production. This relatively small output reflects an obsession with quality at the expense of quantity which is largely responsible for the enormous success of Jacquie’s website.

About Jacquie Lawson
Jacquie Lawson lives in the small English village of Lurgashall, in West Sussex. She trained as an illustrator at St. Martin's School of Art, and has more than 20 years' experience in many areas of drawing, painting and design, including architectural perspectives, book illustration and cartoons. She began working on e-cards in 2000, and by the following year her animations were becoming so popular that she teamed up with Mike Hughes-Chamberlain to meet the demand by creating the jacquielawson.com website. Over the years, a select few additional artists have joined the team, and the collection of e-cards has grown to its current total of 215, each one showing a degree of artistry and attention to detail rarely seen in this medium. For more information, and to see all of the available e-cards, visit http://www.jacquielawson.com.

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