League of Women Voters of Florida And Nellymoser Win Top Honors for “Be Ready To Vote” Mobile Action Code Campaign

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First-of-Its-Kind Mobile Campaign Built By Nellymoser Makes It Easy For Florida Residents To Check Their Voter Status And Update Their Registration Information.

'Be Ready' Campaign Ad

Our 'Be Ready' campaign makes it easy for any voter, anywhere in Florida, to check their voter status and vote with confidence," said Charley Williams, LWVF Voter Services Chair.

A first-of-its-kind mobile action code campaign built by Nellymoser and implemented by the League of Women Voters of Florida, has won the top award at the League of Women Voters (LWV) national convention held earlier this month in Washington, D.C. The LWV of Florida’s “Be Ready to Vote” mobile initiative won in the category of “High Impact Online and Mobile Voter Engagement.”

The “Be Ready to Vote” mobile campaign allows any voter to access the Florida Division of Elections website to pull up their individual voter record and verify that their personal information is accurate and up-to-date.

“In Florida, our voting laws have recently changed,” said Charley Williams, LWVF Voter Services Chair. “Many voters are simply not aware of these changes and how they could impact their vote on Election Day. Our “Be Ready” campaign makes it easy for any voter, anywhere in Florida, to check their voter status and vote with confidence. Its democracy made easy.”

“We are excited to work with the League on this groundbreaking mobile campaign,” said John Puterbaugh, CEO of Nellymoser. “Voters can easily find out if their registration information is current and complete by scanning a “Be Ready to Vote” action code with their smartphone. We anticipate that Florida’s novel use of mobile action codes will be a model that other states will emulate in the upcoming election season.”

Nellymoser produced the mobile user experience for the “Be Ready to Vote” campaign including developing the creative and business logic, as well as hosting the mobile site. When mobile phone users scan a “Be Ready to Vote” Microsoft Tag, they are prompted to enter their name and date of birth to check their voter status and are provided with three menu options for contacting their local Supervisor of Elections office: either by phone, email or website. Once connected, users can update their voter information or have their questions answered by a representative.

About Nellymoser
Nellymoser, Inc. (http://www.nellymoser.com), a mobile marketing and technology company founded in 2000 and headquartered in Arlington, MA, creates instant, interactive consumer “engagements” on mobile phones. These range from contests and product videos to interactive multimedia engagements that can be shared on social media (e.g. Facebook and Twitter) and include e-commerce for instant product purchases. Nellymoser’s customers include leading publishers, advertisers, retailers, and consumer packages goods companies. All companies and products listed herein are trademarks or registered trademarks of their respective holders.

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