Entrepreneur Sets Pace for CEO’s Seeking to Escape the Matrix

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Dave Sherwin, CEO of Escape the Matrix LLC sets example for his health and wellness customers on how to be look good, feel good, and have fun.

Dave Sherwin finishing first in his age group at the Day Break Triathlon

Everyone needs a next mountain to climb. That’s the whole point of the wellness products I’ve developed and the Escape the Matrix philosophy.

Escape the Matrix serial entrepreneur Dave Sherwin continues to pile up the milestones in his rise as a “fittest exec” with domination of his age group in the recent Daybreak Sprint Triathlon held in Salt Lake Valley. Coming in 5th overall in a field of 227, Dave finished over six minutes ahead of his nearest competitor and won his 45-49 age group.

“This was a really fun race, and I'm happy with the results,” said Dave. “For me, fitness is the real reward, a great race result is just the icing on the cake.”

Bigger things are indeed ahead as Sherwin prepares for the National Championships in the triathlon olympic distance on August 18th, in Burlington, Vermont. The USAT currently ranks Dave Sherwin 36th in the nation. But, winning nationals is not the biggest goal for Sherwin.

“Everyone needs a next mountain to climb. That’s the whole point of the wellness products I’ve developed and the Escape the Matrix philosophy. There's a big difference between exercising and training. If all you do is exercise, it's easy to miss workouts and let your nutrition slide. But when you sign up for a race or similar event, you commit yourself to training, and have a goal to work towards, so you tend to work out harder, eat better, and get in a much higher level of conditioning.”

His most recent product, raspberryketonepro.com, markets one of Dr. Oz top weight loss recommendations for 2012. "It's hard to complete a race when you are overweight," says Sherwin. “And our country is really struggling with obesity. So, we focus on those cool products that really get noticeable results and help people lose extra pounds to raise their health standard of living.”

About Dave Sherwin & Escape the Matrix
Dave Sherwin and his team have helped businesses achieve more than 1,000 front page organic Google rankings through EscapetheMatrix.net. Driving online marketing success stories since 2005, he won the “Rookie of the Year” award in Xooma Worldwide after acquiring 600 health and wellness customers in six months. He is author of “Blackbox Marketing” and “Twitterpated, The Savvy Marketers Guide to Twitter.” Savvy online businesses love his SocialMarketingBlackbox.com, a front page Google ranked social marketing site. Dave, a nationally competitive triathlete and nutritionist, has also created several breakthrough wellness products that he sells online to a gazillion satisfied customers and through happy distributors. Learn more about his wildly successful “Escape the Matrix” entrepreneurial methods to success at http://www.EscapetheMatrix.net.

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John Pilmer
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