(PRWEB) June 30, 2012
Different areas of legal marketing are discussed, from traditional advertising to the importance of having an online presence to client referrals. Insight is offered into current trends and “how to” examples for several different strategies are offered.
The report benefits the author’s perspective as a potential client, providing attorneys with information and advice that will help turn prospects into clients. While AttorneyBoost.com is fortunate to have a practicing attorney as a member of its leadership team, but the company turned to its in-house writing staff specifically to gain the prospect’s perspective. The key author of the “Law Firm Marketing 101” report recently sought out attorneys for various legal needs, giving her invaluable first-person insight into the attorney marketing world and where its shortcomings are manifest.
The reader is left with several valuable suggestions that start with some introspection (who are you as a lawyer) and carry through to performance. By being sincere, caring and providing excellent service to clients, the report concludes that attorneys will benefit from referrals, the “best” of all marketing strategies.
Of particular value, “Law Firm Marketing 101” touches on the growth strategy of using internet leads, a relatively new concept for attorneys but common in other industries. Leads, as defined by the report, are people who need legal help immediately and are actively looking for a lawyer. Purchasing leads gives a lawyer the ability to bypass time-consuming marketing efforts allowing more focusing on the practice law. This report not only explains how to handle internet leads, but encourages a variety of strategies for both short and long term success.
Topics examined in “Law Firm Marketing 101” include:
1. Create your brand identity
2. Differentiate yourself from the competition
3. Establish a local online presence
4. Strengthen your credibility and reputation
5. Create interesting and educational content
6. An overview of search engine optimization
7. Online lead generation
8. Follow up with your prospects
9. Convert prospects into paying clients
10. Ask for referrals
“Law Firm Marketing 101” will be distributed for free to all registered AttorneyBoost.com members.