We know small business because we have been there, in the trenches, pressure on our back, and figuring out a way to make something from nothing.
Cincinnati, Ohio (PRWEB) June 30, 2012
Small Business is booming but small business owners are in the classic scenario of which comes first: the chicken or the egg? Before we get to the scenario, we need to ask, "What is a small business owner really?" To many outside the business world they are crazy, risky, and sometimes too reckless. To those who have been in the same position, they are brave, determined, possibly a little crazy, but passionate about reaching their dreams. To those they employ, they are simply heroes. Offering a way to provide for their families when there was none. Small business owners hold a lot of responsibility on their back to say the least, and this is where the "chicken or the egg" scenario begins.
Running a small business is only half of the battle. What many fail to realize when they start is the difficulty of growing the business. So which do you do first? Spend the little money you have on marketing to get more clients or wait until you have enough business and funds to generate a more effective marketing campaign? Ryan Meo from TheWebsiteProject.org, who develops custom websites and consults for over fifty new small businesses a month, brought some insight into this difficult situation. “We see a huge range of small businesses, from carpet cleaning companies to financial investment firms. One thing always rings true amongst them all: they are on a budget and need to grow. Unfortunately, many of them are spending their money inefficiently on their online media and end up spending most of their marketing budget with little to no return. We are working on changing that mentality and proving there are more affordable and more effective ways to get traffic online and grow your business affordably.”
TheWebsiteProject.org is a new initiative to help a growing but struggling industry of small business. Their work speaks for itself, and even better they provide direct access to both the company owners, who have experience running multiple small businesses from Kentucky to Bangkok, Thailand. The service they provide is incredibly affordable, and the value and insight they provide a small business owner could be integral to their growth. To actually see a creative company providing this type of guidance and work for such a low cost is refreshing, and hopefully puts a challenge on the rest of the creative industry to rethink how they approach the small business community.
The last thing Ryan said was, “We know small business because we have been there, in the trenches, pressure on our back, and figuring out a way to make something from nothing. We don't pretend we know everything about every industry, but we do know how to grow from nothing to something, and I think that says a lot.”