The reviews are written by the staff members after actually testing each and every email marketing software using metrics like features, price, deliverability, newsletter creation (editor), ease of use and support.
Houston, TX (PRWEB) July 20, 2012
Email marketing software review and rating site email-marketing-software-solutions.com is now fully updated. The site offers a complete features comparison, detailed reviews and ratings of the top email marketing software.
Trying to choose the best email marketing software for a business owner can be difficult and sometimes a confusing task. With so many providers offering similar services, it can be hard to figure out which one is the best of all. It can take days of research to compare all of them and yet one may still remain confused. Email-marketing-software-solutions.com solves that problem by presenting thoroughly researched data that can help professionals and business owners decide which email marketing software is best suited for their needs by offering comparison of the top email marketing software.
“The reviews are written by the staff members after actually testing each and every email marketing software using metrics like features, price, deliverability, newsletter creation (editor), ease of use and support,” says Al Gera, the marketing manager of email-marketing-software-solutions.com. A detailed explanation is provided about why certain scores were given, which is very helpful for the readers. A total score or rating is then given for an email marketing software based on an algorithm which is updated from time to time.
Some of the top email marketing software reviews that are featured on the website are Aweber review, GetResponse review, Vertical Response review, Benchmark Email review and Infusionsoft review – an ecommerce software.
Infusionsoft offers a complete online marketing solution for small business owners. They offer email marketing software, CRM, ecommerce and affiliate management. Writing a review on such a sophisticated solution was a bit challenging. Two staff members were paired together to work on writing Infusionsoft review. Each component of Infusionsoft was tested and a rating was given. Email marketing review on Infusionsoft was broken down further into sub-categories which were also rated. The end result was one of the most detailed Infusionsoft reviews that can be found online. Since Infusionsoft also offers a free demo, after reading the review, the readers can watch the free demo and then decide for themselves if Infusionsoft is right for them. If someone is looking for only an email marketing software and not an ecommerce solution, then they should consider signing up for an email marketing software like Constant Contact.
Constant Contact Review includes rating on six different metrics. They get the highest rating (4.8 out of 5) on the website, turning out to be the top email marketing software on the website. However, it must be kept in mind that the comparison is only relative to other email marketing software featured on the website. A reader must read through the complete feature list of each software in order to determine which one is best suited for their needs. For example, if someone reads the Constant Contact review, they will discover that they do not offer student discounts, whereas after reading Aweber review, one will discover that they do. For students, this can be an important criteria. That means Constant Contact review may get the highest rating on the website, it may not fulfill particular needs of some email marketers.
One of the important questions that is often asked by marketing professionals is, “What exactly should I look for while trying to decide which email marketing software is the best one?” Other than determining individual needs of certain features, one should prioritize them in this order: deliverability, newsletter creation (editor), features, pricing, support and ease of use. When Benchmark Email review was being written, the staff member who wrote it discovered that they offer 24X7 technical support via live chat for their customers, which can be a very important criteria for somebody who is just a beginner in using an email marketing software.
Another question that comes up is, “Why can’t I just simply do email blasts myself or hire somebody to do it?” If a marketer is not using a reputable email marketing software like Constant Contact and is simply using an email marketing software and an ISP’s mail server, the chances are that most of their emails will end up in the spam folders. That’s because it takes months and years to build reputation of IP addresses of mail servers with various email and internet service providers throughout the world. The top email marketing software work hard on maintaining the reputation of their mail servers so that the messages sent by them end up in the inbox instead of the spam folder. While writing Constant Contact review, it was discovered that they have one of the highest deliverability (to the inbox) rates in the industry.
Email-marketing-software-solutions.com’s objective is to make sure that they make it easy for someone searching for the right solution by comparing the top email marketing software.