NuCar Consulting Helps Host an Event for Thousands of Loyal Customers

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NuCar Consulting, a leader in customer loyalty programs, hits on the basics of how to retain customers.

Retaining customers is always an important aspect of any business. The current economic climate makes it even more difficult.

NuCar Consulting is a leader in loyalty programs. They know that creativity and customer service go a long way in retaining customers. As an example, two thousand faithful customers cheered as Fred Beans threw the first pitch at FirstEnergy Stadium, the home of the Reading Phillies. Seven thousand more baseball fans observed and wondered what all the excitement was about.

The excitement was about a car dealership. Fred Beans car dealerships, based in Doylestown, PA, had just hosted an exclusive pre-game party for two thousand of its most loyal customers. Each of the Fred Beans customers received a baseball cap and giant foam finger, each branded with the Fred Beans logo. So when Fred Beans himself went to throw the first pitch, other baseball fans watched as a good quarter of the crowd roared.

And this was all, the dealership says, at much less cost to them than other forms of advertising would be, thanks to the creativity and proven customer loyalty programs offered by NuCar Consulting.

Fred Beans dealerships have always enjoyed good relationships with their customers, but in 2003 management decided to enlist the help of a customer rewards program by NuCar Consulting to grow retention more broadly, more personally and less expensively.

Today, each dealership enrolls new vehicle buyers and existing service customers into their AutoRewards program. The program includes a customized earnings program, special discounts at local area businesses, travel concierge and a slew of other “members-only” service benefits.

When customers visit the service department, they swipe their members-only card and earn rewards points. Although points accumulate towards vehicle discounts, they are also a customer’s ticket to special members-only events and other member benefits.

Jon Greene, the Vice President of NuCar Consulting, points out that the most coveted and powerful marketing available is that of word of mouth. It’s also the least expensive marketing technique. Customers talk about their experience, whether good or bad, with those they know. Making sure that customers are satisfied will ensure new loyal customers.

Customer loyalty is always crucial to the success of a company, and is even more valuable in today’s rough economy. Repeat customers, first and foremost, look for great service. But in a decently level playing field, companies are looking to rewards programs, like those offered by NuCar Consulting, for an extra edge, and customers reap the benefits.

Rewards programs give dealerships good reputations and help spread the word using the most powerful marketing technique available: loyal customers talking about great experiences.

NuCar Consulting is a leader in automotive and marine loyalty programs. Founded in 1994, the company’s point-driven rewards programs offer proven marketing concepts, technology and communication tools to help businesses create custom loyalty solutions for their customers.


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