National Tea Company Engages Performance Based Search Firm to Expand National Online Presence

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National tea company, White Lion Tea, chooses performance search optimization firm, PageViews Interactive, to assist in building brand and increasing search engine results pages

white, black and herbal tea

White Lion Tea

We watched as several tea companies rushed to the web and actually harmed their brands because the online experience they created was not in align with their customers’ offline product experience.

Since its founding in 1998, White Lion Tea has been working to increase its reputation as the tea of choice in many of the world’s finest resorts and spas. Through its award-winning packaging and marketing efforts spent on building international distribution relationships with Universal Companies, Avendra-approved Atlanta Foods International and Sysco Foods to provide distribution to resorts, spas, and salons, the company has earned a customer base that is the envy of the industry. However, until recently, it was difficult to find White Lion Tea online, to enjoy at home or at the office.

“For years, customers had to contact us by phone in order to purchase our white, black and green teas, as well as our 100% natural sweetener – Honey Pearls,” said Kathryn Petty, president and founder of White Lion Tea. “We watched as several tea companies rushed to the web and actually harmed their brands because the online experience they created was not in align with their customers’ offline product experience. So we waited until we could ensure that the White Lion Tea website would accurately convey the spa and resort atmosphere that our loyal customers have come to expect from our products, and for some people, help recreate fond memories of the experiences they enjoyed while sipping our teas.”

According to Petty, once the website was complete, the company looked at several search engine optimization firms before choosing PageViews Interactive.
“Our goal is to for our website to be at the top of the search engine ranking pages. PageViews was chosen because of its professional, hands-on approach and excellent customer service. Not only does PageViews get results for us, we are charged based on performance – we pay when we achieve top rankings.”

White Lion Tea has become an established luxury brand that has grown from the concept of incorporating affordable luxuries into everyday life. Today the boutique beverage company offers an assortment of high quality, whole leaf, hand-harvested teas, as well as unique products such as Honey Pearls®, Bath Pearls®, Spa Ciao®, and other gifts and amenities, packaged to appeal to wholesalers, distributors and retail consumers. Impressive White Lion-labeled items reflect the timeless, elegant and memorable elements of this one-of-a-kind brand. The company has cracked the code on small run, private-label packaging, which can be custom designed to fit the look and feel of any business, and also offers co-packaging capabilities for its elegant pyramid-shaped sachets. White Lion Tea is available nationwide through Sysco Foods, or through Avendra-approved Universal Companies, which provides distribution to resorts, salons and spas across the U.S. and Mexico.

For more information call (480) 607-5300 or visit http://www.WhiteLionTea.com.

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Aaron Lewis

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