97 Degrees West Appoints New Director of Account Management

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97 Degrees West, http://www.97dwest.com, a leading branding, marketing and digital firm based in Austin, Texas, is pleased to announce the recent appointment of Russ Le Blanc to the position of Director of Account Management.

branding, marketing, experiential, digital firm

Industry Veteran Russ Le Blanc Joins Austin, Texas based 97 Degrees West as Director of Account Management

“What a dynamic place,” says Le Blanc of his new agency. “It is full of smart people, talented people all looking to make a difference in our clients’ business."

97 Degrees West, http://www.97dwest.com, a leading branding, marketing and digital firm, is pleased to announce the recent appointment of Russ Le Blanc to the position of Director of Account Management.

An industry veteran, Le Blanc brings more than 20 years of experience to the agency and an impressive breadth of work that includes consumer brands and business-to-business clients, as well as expertise in account management, brand development and strategic planning.

Le Blanc’s career began in notable firms BBDO Chicago, http://www.bbdo.com, and Euro RSCG, working with clients such as Head & Shoulders, Wrigley’s Spearmint and Wrigley International. Having worked both agency and client side, he has a history of growing, evolving and, quite often, redefining both the agencies he works in and the companies and brands he works with.

“We’re thrilled to have Russ join 97 Degrees West,” says Vera Fischer, President. “His proven track record of growing brands and building strong client relations elevates and strengthens our team, enabling us to provide our current and future clients with the highest level of dedication and proven results.”

While holding the position of Senior Vice President, Group Account Director at McCann-Erickson / Fitzgerald+CO, Le Blanc was responsible for strengthening and reestablishing a partnership with The Coca-Cola Company, which ultimately resulted in more than 400 print, video and broadcast ads annually. Additionally, Le Blanc has held positions at Ogilvy & Mather, , Cole Henderson Drake and Sawyer Riley Compton, and has helped invigorate brands such as Bush’s Baked Beans, The Ritz-Carlton Hotels, Johnston & Murphy shoes, Mitsubishi Wireless and American Express.

“What a dynamic place,” says Le Blanc of his new agency. “It is full of smart people, talented people all looking to make a difference in our clients’ business. Who wouldn’t want to be here?”

About 97 Degrees West
Proudly based in Austin, Texas, 97 Degrees West, http://www.97dwest.com, is a fiercely independent agency, not only in ownership structure but, more importantly, from the conventional wisdom and practices of the marketing industry. They have depth and expertise in all the traditional areas -- interactive, account service, strategic planning and creative execution -- yet don’t confine themselves to these boxes. The agency’s strengths lie in its ability to identify a company’s core values and develop clear, precise branding and positioning that have a creative voice and speak to the truth of the brand. 97 Degrees West is a HUB and WBENC certified agency.

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Vera Fischer
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