Study Shows Oswego County Residents Still Rely on Local Yellow Pages

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A recent study initiated by Haines Publishing shows residents in Oswego County, NY continue to use the print yellow pages first when looking for local businesses.

A recent study shows that 65% of residents in Oswego County use the print yellow pages first when looking for local business information.

The study, conducted by ITM Marketing (Coshocton, OH) in June 2012, covered cities including Central Square, Fulton, Mexico, Oswego, Phoenix, and Pulaski. The study was initiated by Haines Publishing, Inc.

Residents were asked if they used the internet or the local yellow pages first when searching for a local business. The study showed 58% used the yellow pages first in Central Square, 70% in Fulton, 67% in Mexico, 60% in Oswego, 77% in Phoenix, and 72% in Pulaski.

“These studies confirm what those of us in the yellow page industry already know – yellow pages remain an important consumer resource alongside the internet,” said Terry Pacelli, Vice President of Haines Publishing, Inc. “People are using their local print yellow pages to find businesses.”

Based in North Canton, Ohio, Haines Publishing, Inc. produces and distributes nearly one million telephone directories across central Ohio and New York. Haines Publishing is a subsidiary of Haines & Company, Inc., publisher of the Criss+Cross Directories since 1932.

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Stephanie Coss
Haines Publishing
(330) 499-9111 612
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