Aging Expert and Author George H. Schofield, PhD To Publish eBook Version of “After 50 It’s Up To Us, Developing The Skills and Agility We’ll Need”

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Schofield’s game changing book about successful aging for people over 50 will be available in Kindle, Nook, and iPad formats on July 12, 2012

After 50 It's Up To Us | Print and eBook by George H. Schofield, PhD

According to author George H. Schofield, PhD, people over 50 are facing unprecedented challenges and opportunities due to getting older, longer life spans, the changing face of retirement, and the economic climate. This includes having enough money for retirement and the rest of their lives, working for many more years than planned, taking care of elderly parents, living with adult children, and creating meaningful, satisfying lives.

“After 50 It’s Up To Us, Developing The Skills and Agility We’ll Need” gives people the tools they need for positive aging: to create a quality lifestyle, reach their goals and dreams faster, enjoy great relationship and get ready for the future, even when life doesn’t go according to plan.

According to Schofield, the book sets forth a learning framework with exercises, reflections, and real life examples designed to help people have the best possible second adulthood.

77 million people in the US will be over 50 by 2015 and will represent 27% of the US. By 2030 the 65+ population will double to about 71.5 million people, according to Schofield.

Schofield reminds readers that their personal identities have been driven by circumstances (roles, family, work, achievement, etc), and describes how this identity needs to change as they move into their 50s and beyond. He has created a new vocabulary to help people over 50 understand and deal with the transitions they are certain to face while getting older.

The book based on Schofield’s experience and expertise in aging, psychology, lifelong learning, human development, and interviews with numerous people ages 50 to 97.

For priority email notification and to download Chapter 1, please visit

About George H. Schofield, PhD

George Schofield, PhD has over 40 years of expertise and experience in successful aging, lifelong development, and extended employment — and how these intersect and affect individuals, employees and businesses. He is a innovator and thought leader on employment over 50, personal development for people over 50, business creation for entrepreneurs over 50, and organizational transformation.

Dr. Schofield is a speaker, aging expert, consultant, futurist, entrepreneur, and the author of "After 50 It's Up to Us, Developing The Skills and Agility We'll Need." George is CEO of New Bright Life, LLC, dedicated to helping people over 50 create their best possible lives, personally and professionally. He is Founding Principal of The Clarity Group, LLC, a transformational consultancy helping business succeed in the 21st century.

George was senior consultant for a multinational consulting firm and Vice President at Bank of America in San Francisco. He is the former President of the Advisory Council to the Commission on Aging and Adult Services for the City and County of San Francisco, and former President of the Association of Advisory Councils to 34 Statewide Commissions on Aging and Adult Services throughout California. He also holds a faculty appointment at the University of South Florida, Sarasota-Manatee.

About New Bright Life, LLC

New Bright Life's mission is helping people over 50 by giving them the tools they need for successful aging. People can learn how to live their best possible lives, find or create work and make money, enjoy great relationships, make smart, flexible plans, manage life changes, and get ready for a great future.


Benjamin Gioia
Vice President
New Bright Life, LLC


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After 50 It's Up To Us | Chapter 1 | by George H. Schofield, PhD