Online media is threatening print circulation and advertising volumes
London, United Kingdom (PRWEB) July 02, 2012
Printed materials are increasingly being replaced by alternative mediums such as online media. In some areas, the printed word is proving slow to produce and costly to distribute, and new media is encroaching.
In 2012-13, the Printing industry is expected to generate revenue of £9.17 billion, down 2.0% on 2011-12. The industry will employ 80,518 people, making it one of the largest industries in the United Kingdom. However, it is in decline. Revenue is expected to decrease by an annualised 5.9% in the five years through 2012-13. According to IBISWorld industry analyst Nigel Fitzpatrick, “a weak UK economy and sagging advertising market are adversely affecting the industry, as is the substitution of printed media with online or digital media”. Declining sales volumes are being accompanied by downward pressure on unit selling prices. Rationalisation of capacity and consolidation of ownership has occurred, and printing companies are diversifying into higher margin complementary services. Over the next five years to 2017-18 industry revenue is forecast to continue to decrease marginally. A pickup in economic activity and a stronger advertising market after 2012-13 will promote industry activity. Fitzpatrick adds, “the industry will however be negatively affected by competition from substitutes to commercially printed material, such as online information and advertising”. Successful printing companies will adjust and continue to diversify into complementary activities.
The Printing industry is fragmented with about 10,310 enterprises operating in 2012-13. The four largest companies are expected to account for only 11.5% of industry revenue in 2012-13 which gives the industry a low level of market share concentration. Major companies include De La Rue, St Ives and Polestar.
For more information on the Printing industry, including latest industry trends, statistics, analysis and market share information, purchase the full report from IBISWorld, the nation’s largest publisher of industry research.
IBISWorld industry Report Key Topics
This industry consists of companies mainly engaged in commercial or job printing (including commission printing of paper stationery), which involves printing onto textiles and other surfaces.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalisation & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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