.US Kickstart America “Dream Big” Contest Winners Build their Brands and Businesses Online

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Neustar announced the winners of the .US Kickstart America ‘Dream Big’ contest: Fast Fine Classics, and Apples2Apples. The contest is part of the larger Kickstart America campaign, a .US initiative, focused on educating American small businesses about how to create a successful online presence that can help promote their brands and attract new customers.

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"We’re inspired by stories like Fast Fine Classics and Apples2Apples, and look forward to watching their success grow with their new .US websites,” said Alex Berry, Neustar.

Neustar, a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment, and marketing industries, today announced the winners of its .US Kickstart America ‘Dream Big’ contest: American-owned and operated Fast Fine Classics, a Florida-based automotive restoration shop, and Apples2Apples, a restaurant consultancy. The contest is part of the larger Kickstart America campaign, a .US initiative, focused on educating American small businesses about how to create a successful online presence that can help promote their brands and attract new customers in today’s challenging economy.

“Neustar is honored to help make the dreams of these American small businesses a reality. We’re inspired by stories like Fast Fine Classics and Apples2Apples, and look forward to watching their success grow with their new .US websites,” said Alex Berry, senior vice president, Enterprise Services, Neustar. “We believe that .US small businesses with a strong online presence are the key to improving America’s economy.”

Selected from a pool of video submissions, the winners were awarded an all-expense paid trip to Washington, D.C. to attend the National Small Business Week conference and received one-on-one professional consulting from industry experts. They also worked with a top advertising agency over the course of just a few weeks to produce a complete brand story, web design, content-filled website and local advertising campaign customized for their specific businesses.

Based in Talahassee, Florida, Fast Fine Classics (http://www.fastfineclassics.us/) is dedicated to building custom dream cars for customers to touch, drive, love and enjoy. With a passion for preserving the automotive culture, owners Steven Litherland and Greg Taylor turned their life-long dream into an American-owned small business. To stay competitive, these car enthusiasts needed an interactive website where their customers could engage with others in the automotive community.

“The whole experience has been amazing,” said Litherland. “We're excited to now have a .US domain and website that better reflects who we are – an American small business. Our customers and prospects can now find us and participate in our online community. We’re confident in our business’ future, despite what the economy may hold.”

Dedicated to keeping the culinary dreams of independent restaurateurs alive, owner of Apples2Apples (http://www.apples2apples.us) Marvin White, consults with client startups and transformations on everything from concept development, staff training and menu development to operations, performance metrics, growth strategies and more. White brings more than 28 years of experience in the restaurant industry having worked for companies like Sysco and House of Blues. Having already caught the eye of an investor, his new website has enabled him to extend his business beyond consulting - offering online solutions and industry resources to the mom and pops restaurant community.

For more information on the online journeys of Fast Fine Classics and Apples2Apples and/or the Kickstart America campaign, visit http://www.about.us. Videos of the journeys are also available here: http://www.kickstartamerica.us.

In six months, Neustar will release an update around quantitative business outcomes resulting from Fast Fine Classics and Apples2Apples new online presence.

Neustar offers over a decade of experience providing full technical, operational, marketing and policy expertise for .biz and .us. It also operates the technical and registry services for .co, .tel, and.travel. Neustar operates worldwide registry gateways for other ccTLDs; offers Internationalized Domain Names (IDNs) and provides comprehensive managed DNS and full-scale registry services with 24/7 worldwide customer support.

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About Neustar, Inc.
Neustar, Inc. is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment and marketing industries throughout the world. Neustar applies its advanced, secure technologies in routing, addressing and authentication to its customers’ data to help them identify new revenue opportunities and network efficiencies, and institute cybersecurity and fraud protection measures. More information is available at http://www.neustar.biz.

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Susan Wade
Neustar
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