Unilever Food Solutions Launches the Hardest-Working Food Campaign on Facebook

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Helping chefs all over the world serve tasty, wholesome meals by providing insights and tools that help make business more profitable, Unilever Food Solutions launches the Hardest-Working Food Campaign on Facebook.

Unilever Food Solutions Food

Hard work goes hand in hand with a professional kitchen. That’s why Unilever Food Solutions – one of the world’s leading food service businesses – is launching a campaign to recognize America’s hardest-working dishes, which stand the test of time and form the backbone of full service restaurant menus throughout the country.

The Hardest-Working Food Campaign is live on Facebook and celebrates the top three most popular and profitable dishes: sandwiches & burgers, entrée salads and beef entrées. It reveals the huge opportunity operators and chefs have to boost their business by making small, but impactful improvements to staple dishes under the five pillars of taste, cost, time, sustainability and nutrition. Innovative twists that turn a good dish into a great one with higher margins and greater guest satisfaction. And for those who “like” the page they’ll get access to great offers and samples.

Extensive research carried out with chefs on their use of social media revealed that the majority are looking for everyday kitchen tips, not haute-cuisine or complex management guidance, but quick straight-forward chef-to-chef advice delivered daily, which is what’s at the heart of this new campaign.

Unilever Food Solutions will be feeding its Facebook group with exclusive content, practical hands-on advice, tips and insights to reduce cost, improve taste and cut waste, all sourced from its 200-strong worldwide network of chefs and from the chefs who join its community.

Pooling the collective experience of millions of hours spent in professional kitchens, community members will be encouraged to share their top tips. Says Cyndee Krstich for The Coach Sports Grille in Madison Heights, MI, “We’ve found that offering vegetarian options in place of meat is a great cost saver.”

Some hard-working food facts to whet your appetite. Did you know that…

  • Caesar Cardini, a restaurant owner in Tijuano, Mexico invented the Caesar salad in 1924. It didn’t land on a restaurant menu in the U.S. until 20 years later in Los Angeles, CA.
  • The first diner was born in 1872 thanks to Walter Scott of Rhode Island, who sold food at night from a horse-drawn covered express wagon.
  • Today the average American eats 193 sandwiches a year.

Find out more – and share what you know – on the Unilever Food Solutions Facebook Timeline.

Adds Ted Skodol, Channel Marketing Director: “We’ll be serving up for our Facebook community daily tips and exclusive material from our network of chefs to help make a big difference to best-selling dishes and a huge impact on the bottom line.”

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Unilever Food Solutions - Who We Are
At Unilever Food Solutions, we help chefs all over the world serve tasty, wholesome meals that keep guests coming back for more.

Unilever Food Solutions’ service offering around Your Guests, Your Menu and Your Kitchen provides insights and tools to help make your business more profitable. We create ingredients that save precious prep time in the kitchen, without compromising on flavor or flair and constantly provide ideas and inspiration that keep your menu fresh and exciting. Our ingredients are some of the staples of professional kitchens in 74 countries around the world: Knorr, Hellmann’s, Lipton and more.

We’ve been in food since the 1880s. We’re chefs ourselves, so we understand that critical balance between impressing your guests and making a profit. And how to keep your menus and recipes fresh and exciting, as times and tastes change.

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Jackie Haldiman
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