Washington, DC (PRWEB) July 09, 2012
Search Engine Academy Washington DC (SEA DC) has SEO classes scheduled now for businesses and companies that sell holiday-related services and products. It takes weeks to show up higher in search engine rankings for keywords, and now is the time to start planning and implementing an SEO strategy for Halloween, Thanksgiving and Christmas.
Two, three and five day SEO training courses are offered in the DC/NYC Metropolitan areas, as well as other U.S. locations, Canada, Australia, Europe and UAE.
The SEO courses are regularly scheduled for one week each month and on-demand for highly personalized one-on-one training.
According to Nancy E. Wigal, the owner and operator of Search Engine Academy Washington DC, "Businesses that sell holiday-specific goods and services can't wait until the holiday period is near or actually begins to optimize their site to show up better in search results. It takes planning, coordination and implementation, and that can take several weeks to a few months."
It's not enough to create a web site and upload it; all of the site and page elements must have SEO applied to them to be found by the target audience ahead of the competition. Now is the time to start if a business owner has an autumn/winter seasonal site to be best positioned in SERPs to take advantage of the holiday surge. It takes anywhere from several weeks to a few months to climb up higher in SERPs. With that in mind, July and August are good months to create and implement an SEO strategy for the Halloween, Thanksgiving and Christmas holidays.
SEA DC conducts all SEO classes face to face, in a live classroom environment. Attendees bring a laptop computer that's capable of accessing the internet. All course materials are provided, and hands-on exercises are done with instructor guidance that shows students exactly how to optimize a web page that complies with search engine webmaster guidelines.
Some of the SEO topics covered include how to do keyword research to quickly find phrases that have high demand but low competition; how to write web page copy for the target audience; optimizing each web page element for maximum chances of ranking high in search engines; the benefits and advantages of blogging; how to stay out of trouble with search engines, SEO and social media; optimizing video for SEO, and more.
A online written exam is administered at the end of each course. It is graded immediately. Students must score 75% or better to pass the SEO exam and receive their search engine optimization certification from SEA DC.
All students who successfully complete an SEO training and certification course through SEA DC get six months' SEO mentoring at no additional charge. This mentoring allows the attendee to ask questions and make sure she is properly applying her new-found SEO skills, processes and techniques.
Any company or business with a web site that's not contributing positively to sales, because it's not showing up high in search results, or the competitor's website is ranking higher will benefit from taking an SEO class.
About Search Engine Academy: Founded in 2004 by John Alexander and Robin Nobles, SEA offers search engine optimization training in the U.S., Canada, Australia, United Arab Emirates and Europe.