HealthCompare Utilizes a New Media Trend to Educate Today's Health Insurance Consumers

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HealthCompare, a national health insurance comparison site, strives to educate today's health insurance consumers using infographics and ebooks.

HealthCompare is insurance education at its best

Their goal is to reach as many consumers as possible to demonstrate their compassion and caring and to help make health insurance reachable and effective for the current shopper.

HealthCompare, a health insurance comparison site, is out to educate American health insurance consumers on the hardships of health care. Understanding the difficulty that health insurance represents to the public, they set out to help make it easy to understand for all.

They have announced plans to release ebooks to help improve the quality of life for shoppers. Seeing the popularity of ebooks and ereaders, HealthCompare is capitalizing on the portability and affordability of this new media format. With the explosion in usage, people are reading more now than ever.

Their goal is to reach as many consumers as possible to demonstrate their compassion and caring and to help make health insurance reachable and effective for the current shopper. The titles they will be releasing starting in July are The College Survival Guide, How to Spend Less and Save More Now, The Guide to Health Insurance, New Parents’ Financial Survival Guide, Six Weeks to a Happier You, Taking the Leap to Being Self-Employed.

HealthCompare wants consumers in all stages of life to understand what they face when it comes to health insurance. Their national recognition for compassion began when visitors to their site were asked probing questions to help them delve deep into their needs before searching for a health care policy.

Many shoppers begin searching without knowing the full impact of what they should be searching for. HealthCompare recognized this trend and wanted to correct it by teaching policy buyers what they should know before beginning their search.

The topics covered by those questions ranged from medical history to policy details. Site visitors were encouraged to learn as much as they could about their own medical history, what they were financially able to afford, and what policies would benefit them most. After having answered HealthCompare’s suggested questions, the buyer was left with a complete understanding of what they would actually need when they began their search for a policy.

Infographics were the next logical step in their journey toward consumer education. Infographics are useful tools that simplify complex topics that are chock full of difficult language and data into beautiful images and colors. Concepts that are generally avoided can now be easily explained for the public.

HealthCompare saw an opportunity to help better the lives of customers everywhere by generating and releasing infographics that simplified and illustrated the health insurance industry for the average shopper.

Some of the infographics they released in this series are:

How To Find Affordable Individual Health Insurance - Designed to direct and educate health insurance consumers find individual health insurance that’s more affordable

Buying Individual Health Insurance Effectively - Designed to help today’s consumers choose health insurance that’s effective for them

Where To Look For The Cheapest Health Insurance - Created to help shoppers find the cheapest health insurance for their needs
Is College Health Insurance Smart - Designed to help college students decide if paying for health insurance is a good idea for them or if skipping it would be acceptable

Not All Free Health Insurance Quotes Are Created Equal - Created to illustrate how some health insurance quotes are not complete

Other infographics can be found here.

HealthCompare understands the complexity that is involved in their industry but has made it their mission to educate today’s health insurance consumer through new and trending media formats.

About Health Compare:
HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country's diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit or call 888.748.5152.

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Michelle Ruble
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