Helix Design Re-Imagines the American flag

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Just in time for the Independence Day festivities, a New Hampshire design and product development firm has unveiled a patriotic twist on the American flag.

Designed in America

Designed in America

“The ‘Designed in America’ flag was created by Helix to represent design creativity through the American flag,” explains Helix owner Joe Schappler

“Designed in America,” as the mosaic is called, features a collage of more than 1,000 separate illustrations all inspired by and pertaining to the field of product design. When viewed as a whole, the artistic inspiration takes on the image of the Stars and Stripes, and delivers a powerful message as well.

Helix Design, located at 175 Lincoln Street, Manchester, recently produced the creative image at their New Hampshire facility, where the team of industrial designers and engineers are better known for designing some of the world’s most innovative and award-winning products for clients around the globe.

For Helix, the flag mosaic was a step away from the normal workload of creating two-way radios, digital cameras and even a video-conferencing robot. But as mentioned, this was a project with a powerful patriotic message.

“The ‘Designed in America’ flag was created by Helix to represent design creativity through the American flag,” explains Helix owner Joe Schappler, who founded the company in 1990. “Made up of product design ideations, Helix is artistically promoting the concept that creativity, innovation, ingenuity and design is embodied in America’s product development excellence and expertise.”

Photo mosaics exploded into popular culture in the mid 1990s, with complex pictures collages forming the likes of Marilyn Monroe and Leonardo Da Vinci’s Mona Lisa, among others. Today they continue to grip the public’s attention and curiosity as onlookers peer closely to see how each tiny photo can take on the larger overall image.

While most are created for entertainment, Helix’s “Designed in America” flag was made with the hopes of stressing the importance of keeping our intellectual property here in the country, and not outsourcing overseas.

“By promoting the Designed in America flag, Helix is celebrating the innovation and creativity that is alive and well in America,” Schappler says. “To maintain the United States’ position as the world leader in innovation, we must as a nation support this effort and retain United States companies to lead this charge.”

Schappler acknowledges that the project hearkens similarities to the increasingly-popular “Made in America” and “Buy American” campaigns which help promote not only a patriotic spirit and environment, but helps stimulate the economy as well by keeping and creating jobs.

“The Designed in America flag promotes the creative thinking of Americans to conceive of exceptional products for the world,” Schappler adds. “Alongside ‘Made in America,’ we don’t just highlight where a product is assembled, but celebrate the thinking that created the product itself. Designed in America keeps jobs at home and promotes the United States of America as the world leader in ingenuity.”

As the country prepares to celebrate Independence Day, the “Designed in America” flag resonates the importance of utilizing homegrown talent and skills here in the United States.

Helix Design offers a wide variety of product design services including industrial design, mechanical engineering, models and prototypes, manufacturing services, design research, user interaction and ergonomics and project management.

The company has earned a long list of distinguished awards over the years. Their recent design for DeLorme’s inReach two-way satellite communications device alone snagged Helix a number of prestigious achievements, including the 2012 International CES Innovations Design and Engineering Award, the 2012 Backpacker Editors’ Choice Award, the 2012 National Marine Manufacturers Association Innovation Award for Consumer Electronics, the 2011 Men’s Journal Gear of the Year Award, the 2011 Popular Science best of What’s New, the 2011 Outside Magazine Gear of the Show Award, the National Geographic Adventure Gear of the Year Award, and the 2011 GearJunkie.com best of Show Award.

If you would like to download a full size image of the flag click here.

To learn more about Helix Design, and the many services that they offer, call (603) 644-1408, or visit their website at http://www.HelixDesign.com.

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