The List Launches CRM, Diversifies Set of Targeted Lead Generation Offerings

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Cloud-based customer relationship management tool integrates with The List to comprise a turnkey CRM solution

The List, the leading online business intelligence and targeted lead generation resource for those in the marketing services and media industries, announced today the launch of The List CRM as part of a suite of new product feature roll-outs scheduled for release in 2012.

Powered by a partnership with best-in-class CRM business software, Sugar CRM, and integrated with The List’s corporate and agency contact database, The List CRM allows customers to manage and track prospects, companies, and sales opportunities within a single new business dashboard.

“An integrated tool like this is arguably one of the most valuable enhancements we’ve added to The List this year,” says Dave Currie, Chief Marketing Officer of The List. “Our agency and media clients have asked for it, and we’ve delivered.”

Michael Oddi, Chief Marketing Officer of KSL Media – an agency on a new business hot streak, recently awarded the PetSmart specialty retail account – comments, “With The List CRM, I’m able to turn prospecting data into actionable new business activity at a fraction of the cost of similar CRM’s available on the market.”

Oddi continues, “Building targeted prospecting lists and seamlessly transferring that information into an on-demand CRM instance saves my entire team valuable time and the headache of maintaining a prospect database and new business CRM separately. I’m able to manage our business development program and performance across the entire new business spectrum, from prospecting research to multi-channel campaigns and opportunity conversion all in one place.”

The List CRM is second in a series of new product enhancements scheduled to launch this year and follows the release of the organization’s LinkedIn Connector in January 2012.

“As a business development partner to marketing services and media firms nationwide, The List is dedicated to keeping our product’s features ahead of the curve,” adds Todd Knutson, Chief Executive Officer of The List. “The List CRM is just one component of an ongoing effort to continually provide our customers with turnkey business development tools to help drive their success.”

The List CRM is currently available to all customers of The List.

About The List
As a new business intelligence and lead generation resource for business development professionals, The List ( provides access to more than 114,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List is the largest and most accurate database of brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, and new business insights on all brands that spend significant dollars on paid media in the U.S. and Canada. To register for a free trial of The List, please visit


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Samantha Slabaugh
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