Bethesda, Maryland (PRWEB) July 02, 2012
Just in time for the July 4th holiday, Not Your Average Joe’s, the Massachusetts-based creative casual cuisine concept, will open the doors to its second area location, this at 245 Kentlands Boulevard in Gaithersburg, Maryland. At 6,136 square feet, the Kentlands Shopping Center site will be the first of the Not Your Average Joe’s 18 locations to unveil the reinvented brand and new design concept created by Elkus Manfredi Architects of Boston.
Streetsense, the local powerhouse behind projects by Top Chef’s Mike Isabella and LivingSocial, supported the Not Your Average Joe’s team with Angie Trosper leading as the tenant leasing representative. Streetsense also acted as the local architect to establish the architectural standards and to develop the details for the Gaithersburg build-out. “Not Your Average Joe's chose the Kentlands because of its strong demographics and the nice mix of both national and local tenants. The market is under served in full service restaurant seats that appeal to families and young singles, as well as a place to have business meetings,” says Angie Trosper. Stephen Silverstein, Founder and “Big Joe” of Not Your Average Joe’s adds, “Working with Streetsense was a no-brainer. Their real estate team met all of our needs to find an ideal location that would be the launch pad to our Mid-Atlantic expansion. And with Managing Principle, Herb Heiserman’s depth of architectural experience and portfolio of stunning designs, we knew we were in good hands.”
From logo to interior ambiance, the new Not Your Average Joe’s reveals a refined yet casual atmosphere of warm materials with warehouse overtones. New features include old fashioned rolled steel storefront windows, exposed metal framework, reclaimed barn wood on the bar, a new outdoor patio with a timber wood trellis, hanging lanterns, and vintage furniture. Not Your Average Joe’s is looking to expand in the Virginia and Maryland suburbs, as well as in the downtown D.C. and Baltimore metro areas. Leesburg, Virginia and now Gaithersburg, Maryland are currently Not Your Average Joe’s only locations outside of Massachusetts.
Streetsense is an integrated brokerage, design, branding, and development company specializing in restaurants, hospitality, retail and real estate. Established in 2001, Streetsense is the premiere, and only truly full-service, retail-centric company in the real estate market today. For more information, please visit http://www.streetsense.com.