Mashable Introduces Watercooler Section

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New Watercooler Section Presented By Samsung; Annie Colbert Appointed Watercooler Editor

“Our goal with Watercooler is to curate the best, most unmissable and shareable content on the web, something that has always been innate to Mashable,”said Lance Ulanoff, Editor in Chief, Mashable.

Mashable, the leading source of news, information and resources for the Connected Generation, announced today the introduction of a new section -- Watercooler. Like its real life counterpart, Watercooler is where you can find what’s buzzing around the web -- from the most popular photos and videos to can’t-miss memes and conversations. The new section will keep readers on the pulse of what’s trending and what’s about to be hot in the digital arena. Watercooler reflects Mashable’s roots of being a go-to destination for digital influencers. The launch is presented by Samsung.

“Our goal with Watercooler is to curate the best, most unmissable and shareable content on the web, something that has always been innate to Mashable,” said Lance Ulanoff, Editor in Chief, Mashable. “This is the stuff you'll be talking about well into the night. It's snackable content that you'll be powerless to ignore. Please don't blame us if a few moments at Mashable's Watercooler turns into an hour or more.”

To lead this section, Mashable has brought on social media connoisseur Annie Colbert as its new editor. She will bring her extraordinary ability to have her finger on the pulse of internet culture. Annie will keep the Watercooler witty, flavorful and addictive.

Annie Colbert has spent the past five years up to her eyeballs in web culture, working as the Managing Editor at Guy Kawasaki’s AllTop and as a Ghost Twitter-er for celebrities. Colbert’s work in social media has been highlighted in the press, including profiles in WIRED and The New York Times. Annie graduated Magna Cum Laude from Loyola University,Chicago.

When Mashable launched in 2005, the number of people participating in web culture was much smaller. Today, millions of people are connected across the web and actively creating and participating in that culture. One of Mashable’s greatest strengths has always been its prominent, diverse and socially-savvy community. Now that we’re even more connected, Mashable’s Watercooler gives this content more prominence and offers the community a specific place to discover and share the lighter, fun aspects of the web.

“This section will be a place for our community to engage with web culture.” said Ken Detlet, Senior Vice President, Sales, Mashable. “We are thrilled to work with Samsung on this launch, a brand that is committed to being on the forefront of innovation within the social space and is constantly participating in the conversations that are happening around the web.”

The Mashable community will also be able to connect with Watercooler through the section’s Facebook and Twitter accounts.

Since launching, Mashable has grown to be one of the most influential online news sites, winning four Webby Awards and becoming the largest independent news source reporting on digital culture.

About Mashable:
Mashable is a leading source of news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million unique visitors and 6 million social media followers are one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

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Lexie Riegelhaupt

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