New York, NY (PRWEB) July 02, 2012
Smart Design is pleased to announce that the company has earned six International Design Excellence Awards (IDEA) awards and six finalist nods in the Industrial Designers Society of America’s (IDSA) 2012 competition.
“For years, we have been doing cross-discipline design work that resonates with our clients and, ultimately, with people in their daily lives,” says CEO, Davin Stowell. “We’re honored and excited to be acknowledged by our peers for this work. It encourages us to continue pushing boundaries in the field of design.”
With a range of projects, Smart Design’s commitment to design excellence across services and categories is reflected in their latest awards:
OXO Tot Booster Seat has extended universal design to our youngest generation with a foldable, totable booster seat that meets the needs of both kids and parents.
Ethicon Generator G11 User Experience is an essential power source for the surgical environment and provides a simplified, unique multi-touch user experience, setting a new standard for capital equipment in today’s operating rooms.
Sally Hansen Tools built on the trusted Sally Hansen brand; we redefined the line by enhancing precision and performance to offer a better product experience.
Sally Hansen Brand & Packaging is eye-catching packaging that draws consumers to the display, highlights the unique product features, and invites people to physically interact and get to know the beauty tools.
OXO Tot Feeding Line is the first line to offer a comprehensive group of products that grow with children through their various stages of development, to minimize frustration as they exert their independence and learn to self-feed.
OXO Bag Cinch was created in an effort to simply replace the widely found but difficult-to-use bread bag tags and twist ties.
OXO Compost Bin
OXO French Press
OXO Flip-in Lid Hamper
OXO Water Bottle
OXO Whale Pail
Pyrex Next Generation (‘Easy Grab’ Line)
Smart Design congratulates all the winners and finalists for innovative and inspiring work.
About Smart Design
Smart Design has been turning insight and innovation into successful consumer experiences for over 30 years. Our strategic approach integrates product and brand to ensure winning solutions. Smart Design’s consistent results are delivered by our multi-disciplinary, international staff working in teams across offices in New York, San Francisco, and Barcelona. http://www.smartdesignworldwide.com