Canadian entertainment & media (E&M) market to outpace US to 2016 according to PwC, reported on by Big4.com.

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Mobile advertising seen as greatest opportunity.

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Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC notes a new report from PwC, The Global Entertainment and Media Outlook 2012-2016, shows Canada’s E&M market growing at a 6.5% compound annual growth rate (CAGR) compared to 5.2% in the U.S through 2016.

Big4.com reports that in Canada, mobile advertising will grow at a 42.6% CAGR, followed by other internet advertising segments including video (31.9%), banner display (16.8%) and search (13.5%). Other fast growing segments will be Internet access at 11.8% and TV subscriptions and license fees at 8.6%.

Michael Paterson, a partner in PwC’s Canadian Entertainment & Media practice, comments:
“Mobile advertising is still a small market but it’s soaring in North America. Between 2010 and 2011 the segment grew by almost 149% in the U.S. and 109% in Canada,” he says. “Given the amount of time consumers are spending on their devices outside of making phone calls, it’s glaringly apparent how much of an opportunity this advertising medium is.”

Big4.com also notes the report also shows that the overall advertising market was healthier in Canada than the U.S. last year, growing by 5% compared to 2% in the U.S.

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  •     Kristy Short

Big4.com
(734) 481-0186

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