Formetco names Denise Roberts as Sales Manager for Outdoor Hardware Division

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Denise Roberts Brings 15 Years of Sales Management Experience to Formetco

Formetco today announced that Denise Roberts has been named Sales Manager for the company’s Outdoor Hardware Division. Roberts will provide parts and equipment for every aspect of the outdoor advertising business to Formetco's global customers, including thousands of components from replacement bolts, fasteners, poster panels, QuickFlex and Rotarylok panels to safety equipment, scaffolding, led billboard lighting and TriFace billboards.

Jock Gibb, Vice President of Sales, says, “Formetco’s commitment is not only to build the Out-of-Home Industry’s most innovative and reliable products, but to offer our clients a strong and dynamic management group to support them. We are delighted to have Denise join Formetco and are confident she will be a great strength to our hardware division as we expand into new territories.”

Roberts comes to Formetco with fifteen years of experience successfully selling office equipment in a very competitive environment, frequently enjoying the highest percentage of territory growth in the company. Upon her arrival, she spent several weeks assembling Tri-Face units, poster panels, bulletins, and pulling orders to have an intimate understanding of how the hardware fits together and makes Formetco’s clients more competitive.

“We have a lot of great products,” Roberts says. “One of my priorities this year is to increase awareness of The OAAA Take Another Look branding by continuing to ensure our 40 plus years of innovation remains customer focused through development of our core hardware products. I also want to introduce clients to our new Holophane LED light fixtures, which provide outstanding illumination with exceptionally low electricity requirements while promoting the OAAA sustainability goals.”

Formetco welcomes Denise Roberts as the Hardware Division’s new Sales Manager as she prepares to guide the division into expanding territories and excellent customer relations.

Founded in 1969, Formetco,, has grown to become the world's largest full-service supplier to the Out-of-Home industry, with headquarters in Duluth, Georgia and a digital billboard research and development facility in Minneapolis, Minnesota. Formetco manufactures the highest quality and most innovative Out of Home products in the industry.

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