McLean, VA (PRWEB) July 02, 2012
TroopSwap, the first e-commerce platform exclusively for military veterans, active service members, and their immediate family members, is proud to announce its next milestone. The veteran-owned and operated company is expanding its current daily deals model to include military discounts, hand-picked from newly forged affiliate relationships with major networks including Google, Commission Junction and LinkShare.
TroopSwap affiliates recognize that the loyalty factor within the close-knit military community offers an organic word of mouth referral system that contributes to sustainable growth. Cofounder and CEO Blake Hall, a former Army Ranger, noted, “TroopSwap consumers are social and have a higher level of disposable income than that of the national average. As we offer savings to millions of members of the military community, we will continue to earn stronger participation from our affiliate partners, including Sirius/XM Radio, Overstock, Build-A-Bear Workshop, Shutterfly, and GlassesUSA.com, resulting in additional saving and shopping opportunities for our customers.”
TroopSwap has developed a proprietary authentication system that verifies all members of the site as true military community members, creating a meaningful value proposition for its affiliated merchants. Brands and companies that partner with TroopSwap are able to offer its loyal, vocal user-base exclusive deals and discounts without worrying about fraudulent claimants.
“Brands recognize the benefits of working with us and our validated members-only site as a way to give back to a community that has served and sacrificed for our country,” Hall added. “Affiliates are able to offer military discounts in a private manner to millions of deserving consumers, and those consumers also happen to have a measurable digital wallet share.”
To heighten awareness of the site, TroopSwap engages with military community members on major social platforms including Twitter, Facebook and Pinterest, in addition to its consistent email campaigns. New TroopSwap members translate into increased traffic, resulting in increased revenues for all participating merchants and brand partners.
To learn more about TroopSwap, visit: http://www.troopswap.com/about