Nectar Wins Four Bronze 2012 IDEA Awards

Nature-emulating Pure Rain product line recognized for design excellence

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“We helped Pure Rain bring a technology to market that would not only update a product that so many people use every week, but also imbue it with the unique abilities of nature to make lawns and gardens more lush and healthy.” - Nectar CEO, Darren Saravis

(PRWEB) July 03, 2012

Long Beach, California: Today Nectar received four Bronze IDEA awards from the Industrial Designers Society of America (IDSA) for its revolutionary Pure Rain garden watering system (http://www.purerain.com).

The awards were presented to Nectar for the Pure Rain Essentials Garden Water Spray Nozzle, Garden Water Wand, Garden Water Sprinkler and Garden Water Pro Sprinkler, all of which feature Nectar’s innovative nano-bubble technology.

“Garden hose nozzles and sprinklers have seen very little change over the last decade,” said Nectar CEO Darren Saravis. “We helped Pure Rain bring a technology to market that would not only update a product that so many people use every week, but also imbue it with the unique abilities of nature to make lawns and gardens more lush and healthy.”

The first-ever nano-bubble technology in the Pure Rain line of products adds millions of microscopic oxygen bubbles to ordinary hose water as it passes through the sprinkler head or spray nozzle, emulating rainwater.

Nectar met the unique design challenge of reinventing the decades-old sprinkler head and hose nozzle to embrace elevated technology. The designers molded the products in a brilliant, sophisticated white, challenging the products’ drab utilitarian history. They also created a window that invites users to see the nano-bubble technology at work, an elegant reminder of the power they hold. Nectar designed an integrative form factor that accommodates the new mechanics, while also improving usability, ergonomics and comfort,

The Pure Rain spray nozzles and sprinklers are available in the U.S. at Target, Lowe’s and on Amazon.com, and at more stores in Canada.

For more information, or to learn how to buy Pure Rain products, please visit http://www.purerain.com.

About Nectar: Nectar (http://www.nectardesign.com) is an award-winning product development firm specializing in medical devices, cleantech, industrial and consumer products and start-up technologies. Our interdisciplinary approach to product design and development puts everything under one roof—from market research to production—providing complete, integrated and easily implementable solutions for our clients. We welcome challenging projects and thrive on innovation. Our comprehensive methodology, which combines industrial design, mechanical engineering and prototyping, gives us the scope and ability to meet a range of needs and the experience to create products that resonate with users.

About IDEA: The annual IDEA awards recognize excellence in industrial design from all over the world. A panel of renowned design experts chose Nectar’s Pure Rain products for honors in the Gardens & Outdoor category. http://www.idsa.org/awards.

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