Off The Plans Offers Tactical Online Advertising for Developers and Project Marketers

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Recent reports by the Housing Industry Association show slow growth in the real estate market, despite rate reductions introduced by the Reserve Bank since late 2011. OffThePlans.com.au, Australia’s premier online real estate directory for off the plan properties, advises agents to carefully consider their marketing route and take more advantage of the benefits of online exposure.

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Publishing listings for off the plan apartments or other new commercial developments on a portal such as Off The Plan’s online directory not only gives exposure to our unique traffic; doing so also provides quality links to the client’s own site.

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Recent reports predict that the Australian public may have to endure a subdued real estate market longer than anticipated since the Reserve Bank’s decision to cut cash rates have done little to raise new property sales throughout the country. Research by the Housing Industry Association (HIA) shows that while new home sales rose by 6.9% in April this year, this is not enough to offset the 9.4% sales decline recorded in March — and the slow 0.7% increase recorded in May is not enough to buck the trend. With the country now coming to terms with a longer outlook for recovery, Off The Plans, Australia’s leading online directory for new property listings, provides a web-based advertising platform that can potentially boost brand awareness and leads despite the country’s current market climate.

Representatives from Off The Plans, a group that specialises in off the plan marketing and new land developments, suggest that property vendors consider channeling more of their spend into online initiatives for marketing. The online property listing company names the Internet as a prime area for conducting business, citing the public’s growing dependence on web and e-commerce and the potential to reach larger markets through a highly accessible website online.

Speakers from Off The Plans, however, advise off the plan property sellers that creating a website is simply the first step in a successful venture. The company states that search engine optimisation (SEO) is an all-important technique that online marketers should take advantage of. Representatives of the company explain why:

“When used correctly, SEO is an effective tool that can help real estate websites gain visibility in an online arena where thousands of other businesses are competing for top spots on search engine results pages. “

The company’s representatives also caution prospective advertisers that SEO is no longer the relatively simple strategy that it used to be, stating that it is not simply about incorporating important keywords into a website’s content. The company lists good quality backlinks and search engine-friendly material like relevant fresh content, videos, and images as some of the most effective SEO tactics: “A blog is a great tool to help drive traffic to your own development page. This can be used to develop a community feel around the new project — an informal way of selling the properties features and locale benefits. Video in this day and age is also paramount.”

“Publishing listings for off the plan apartments or other new commercial developments on a portal such as Off The Plan’s online directory not only gives exposure to our unique traffic; doing so also provides quality links to the client’s own site. We encourage listing on as many quality run property and associated sites as possible.”

Speakers from the company also add, “We also support video through channels such as YouTube, and we actively engage in social marketing through Facebook, Twitter, and even Pinterest.”

All these methods employed by Off The Plans can effectively raise awareness of the developers and their products who use their service. This gives clients an added boost when searched online, ultimately driving more traffic towards their own websites and providing effective alternative marketing strategies that can help increase the chances for quality enquiries.

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Tim Whall
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