RedEye and Monarch Collect ‘Best Use of Email’ at the NMA Awards 2012

Share Article

For the second time this year RedEye is delighted to announce it has won ‘best use of email’. This latest win was received at the New Media Age Awards on Thursday 28th June 2012.

The award commended RedEye’s work with Monarch Airlines for the Late Summer Search campaign. The campaign that launched in August 2011 used dynamic content to incorporate online search data into a targeted behavioural email programme.

The NMA Awards look for the most imaginative, innovative and successful campaigns using the unique qualities of a particular medium to maximum effect. RedEye and Monarch were praised for the simplicity of their campaign. Integrating real time data with dynamic content allowed Monarch to send users helpful information on a holiday they knew the user was interested in booking.

Liam Gibson, Direct Marketing Manager at Monarch said “We are very impressed with the results from the 2011 late summer search campaign. Compared to the general abandoned booking campaign we ran in 2010, we have achieved a 263% increase in ROI. RedEye has supported us in continuously finding ways to really understand and engage with our online users and therefore maximise email as a revenue generating channel. The 2011 campaign was so successful the strategy has been incorporated into Monarch’s regular mailings. We are excited to continue working with RedEye in the future.”

Katie Traynier, Marketing Manager at RedEye said “We are very excited to win this award, not only for our client Monarch, but also to showcase RedEye’s position at the forefront of the digital marketing industry. We were up against some stiff competition from brands such as British Airways, ASOS and IKEA and are delighted to have won this prestigious award.

“We have done a lot of work with Monarch to help the company understand the online behaviour of their customers. We are very proud of Monarch’s achievements and we are focused on continuing this successful relationship.”

The NMA Awards 2012 were held at Grosvenor House, Park Lane on Thursday 28th June. The awards recognise the some of the best digital work produced over the last year, and provide an opportunity to celebrate the entire industry as a whole.

Editor’s Notes

About RedEye

RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioural email integrates web analytics with email marketing to produce highly targeted automated emails triggered by online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 17,000% ROI and 10% online conversion.

RedEye has won ‘Best Use of Email’ at the NMA Awards 2012 and 2010. RedEye also won ‘Best Use of at Revolution Awards 2012 and was shortlisted in the 2012 Econsultancy Innovation Awards for ‘Innovation in Email Marketing’ and ‘Innovation in Analytics’. In 2011 the company won the ECMOD Award for ‘Most Effective Online Campaign Optimiser’ at the Supplier of the Year Awards.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe), 1 office in Germany (Dusseldorf) and 1 office in the US (New Jersey).

RedEye’s clients include Skype, Ford, French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

For more information visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kate Hobson

Kate Hobson
Follow us on
Visit website