(PRWEB UK) 2 July 2012
Leading Manchester digital agency Fluid Creativity has designed an all-new website for Harveys, the manufacturer and retailer of workwear and uniform.
The new website http://www.harveys.co.uk has been completely redesigned as part of Harveys’ online marketing strategy to increase sales within the highly competitive corporate clothing industry.
Fluid’s team has built a bespoke online shop using the Magento Community Edition platform. It allows the store to be organised according to the client’s very individual requirements. Products are listed in any number of categories so visitors have numerous possible routes to the items they require. Multiple images per product and detailed product reviews are available, while it is also now simple to navigate between multiple pages and compare and filter products by using the platform’s powerful filtering mechanism. It is easy for visitors to select the exact size, fit, colour and trim of each product they require. The purchasing process has also been transformed.
Fluid has built many eCommerce stores in Magento, ranging from start ups to large operations so the agency has detailed specialist knowledge of the platform and how to optimise its performance for each client’s specific needs. Lee Turner, Managing Director of Fluid Creativity, said:
“The aim of this project was to maximise the capability of the website to advertise and market Harveys’ products, generate leads and drive sales. We chose Magento to allow our team to create a really flexible website which is also scalable to allow for future growth. Third party integration with Harveys’ own back office played an important role in the new design as well.”
Harvey Wild, Managing Director of Harveys says:
“Fluid’s detailed specialist skills within the Magento platform have proved invaluable. The new website has transformed our relationship with our customers. Setting up accounts and placing orders via the new site is really straightforward while we are now able to implement complex discount schemes. We are finding the stock management feature particularly useful as well as the opportunities Fluid created for up-selling and cross-selling.”
Fluid Creativity provides complete online solutions for businesses of all sizes across the UK, with a portfolio that includes the NHS, University of Salford, Brother and The Royal Bank of Scotland.