Rothem Group Announces New HD Video Technology Invention for Viewing Its Loose Diamonds

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The leading Russian and Canadian diamond manufacturer is to use innovative HD Video imaging to showcase its loose diamonds online to international clients. Initial client responses have been enthusiastic.

HD Video diamonds

HD Video of diamonds

“The videos allow clients to see a panoramic, 360 degree magnified view of each stone, giving a clear view of the clarity,symmetry, polish & pavilion of every diamond.

The Rothem Group, the leading diamond distributor and manufacturer, announces the incorporation of HD Video imaging to its international sales websites for loose diamonds. This marks a significant achievement for The Rothem Group as it becomes the first and only diamonds distribution company to offer this innovative viewing and inspection capacity.

Erez Rothem, CEO and company spokesperson for the Rothem Group, explained how the company’s invention has changed the landscape of diamond dealing on an international level.

“The Rothem Group is proud to have entered a new dawn technologically. Gone are the days of allowing clients basic viewing of our products with two-dimensional photographs that do not adequately display the luminosity, composition and exquisite beauty of our diamonds. We have devised something far more appealing to potential buyers in the form of HD video imaging of diamonds.”

Mr. Rothem continued to explain how the technology works and what benefits it offers to clients.

“The videos allow clients to see a panoramic, 360 degree magnified view of each stone, giving a clear view of the clarity, symmetry, polish, crown, table, pavilion, culet and girdle of every diamond. Such close and specialized angles will display any imperfections in a way that two-dimensional photography cannot capture.”

The company was reportedly offered upwards of six figures to sell its HD technology to competitors, but declined the offer and instead vowed to preserve the innovation for its sole use, guaranteeing the Rothem Group stays ahead of the curve.

Mr. Rothem continued, “Our clientele have responded enthusiastically to our new HD imaging and we expect it to continue to be popular with new users.”

In terms of further innovation, the Rothem Group is also trailblazing a new online search engine. This will enable clients to view all of the stones from the collection online in HD representation via Rothem Diamonds, the B2B website, and Rothem Collection, its B2C website in addition to the company’s local Israel Diamonds website.
To learn more about the Rothem Group and to view its collection of diamonds and fine jewelry in HD video, go to any dof the company’s websites, one of which is

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Erika keehn
Rothem Collection
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