Launches New Life Insurance Range for the 50+ Market

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Life insurance experts Life Insure has released a new range of policies that specifically focus on the 50+ market.

With more and more people putting off life insurance until later life, UK life insurance provider Life Insure has released three new insurance products offering cover for the over 50s market. Whilst many of these customers no longer have young dependents to worry about, they do need to consider their funeral expenses and any outstanding debts they leave behind. The policies offered by Life Insure provide this cover and also provide an option to pay out a lump sum upon the policy holder's death. This money can come in very handy for some of life's essentials.

Unlike many other like for like insurance policies, Life Insure's over 50's life insurance doesn't usually involve any medical questions and acceptance is often instant. Smokers will not usually need to worry about hidden charges and policy holders can often control the amount they spend on their premiums and choose how much they want to pay.

Life Insure is releasing these new products in order to cope with the rising demand in over 50s insurance cover. The new policies offer complete peace of mind for anybody looking for a small legacy to be paid out to their family in the event of their death.

A spokesperson for Life Insure said "Our customers want a product that offers versatile cover and which allows them to control their budget and give some reassurance to dependents and other relatives. We give our customers advice and support on policies that come with no restrictions and which ensure a guaranteed payout."

Why Over 50s Insurance is Becoming More Important

The reason that many over 50s ignore life insurance is because they think they will be refused, made to undergo embarrassing questions about their health or charged extortionate rates for being a smoker or recent ex-smoker. More and more companies like Life Insure are starting to review their policies to make them more engaging to their customers and more relevant to their needs in later life.

The good news is that life insurance firms like Life Insure are starting to see the gap in the market and releasing competitive products that do not discriminate. For years, the over 50s market has been excluded from the life insurance market and practically written off. With people living longer and longer, it's only right that insurance companies are starting to take notice of this once more booming market.

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Matthew Colley
Finance Leads Ltd
07872 993597
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