Maxx Performance Joins GreenPalm to Promote Sustainable Harvest of Palm Oil

Company pledges to buy palm oil harvested under strict standards

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We’re proud to join the ranks of Nestle, Kraft and Wal-Mart in supporting sustainability and making a tremendously positive impact on our industry.

Roanoke, VA (PRWEB) July 02, 2012

Maxx Performance, a leading provider of microencapsulation technologies, has joined the global GreenPalm Sustainability Project to tackle the environmental and social problems created by the production of palm oil.

GreenPalm regulates plantations, mills and nations to help develop, implement, verify, and review credible global standards for the entire supply chain of sustainable palm oil.

“Our customers will be pleased to know that for every ton of palm oil and palm kernel oil we use in the production of microencapsulates, we’ve paid a voluntary premium to a palm oil producer who is certified as operating within strict guidelines for social and environmental responsibility,” said Maxx Performance President & CEO Winston Samuels. “We’re proud to join the ranks of Nestle, Kraft and Wal-Mart in supporting sustainability and making a tremendously positive impact on our industry.”

Palm oil and palm kernel oil are used to make a host of food and non-food products, including margarine, cereals, baked goods, soaps, detergents and cosmetics. Palm oil can also be used in animal feedstuffs and as a bio fuel.

Malaysia and Indonesia produce about 85 percent of the world’s harvest. However, not all palm oil production is sustainable, creating issues relating to biodiversity, soil degradation, local people, land rights and more. Development of new plantations has resulted in large areas of rainforests with rich biodiversity, including orangutans, being cut down.

Certified sustainable palm oil and palm kernel oil is produced by palm oil plantations that have been independently audited and found to comply with the globally agreed environmental standards created by the Roundtable on Sustainable Palm Oil (RSPO). These stringent sustainability criteria relate to social, environmental and economic good practice.

About Maxx Performance

Maxx Performance is the leading provider of microencapsulation technologies that help manufacturers overcome application and processing challenges, optimize product delivery and improve time-to-market. The company's solutions help manufacturers mask taste and off odors, extend shelf life and product preservation, prevent premature reactions and interactions, enhance flavor, texture and quality and control the release of ingredients both in humans and in animals. Maxx Performance technologies are primarily used in the manufacture of supplements, baked goods, confectionary goods and meat products, as well as feed applications for the delivery of nutrients in animal health and nutrition including dairy, companion animals and aquaculture. For more information, please visit http://www.maxxperform.com.