Samsung on the Rise, Bing Posts Large Gains; Chitika Insights Releases its June Market Share Reports

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U.S and Canadian Web Usage Trends Outlined for Operating Systems, Other Key Technology Areas

Today, Chitika Insights, the independent research arm of the Chitika Online Advertising Network, releases its latest round of Market Share reports, outlining North American usage patterns over the month of June by desktop and mobile operating system (OS), Web browser, and search engine. These provide a granular look at each respective market, and are produced each month by the Insights team. The company also provides an examination of device Web usage, mobile OS, and time-of-day usage patterns in our public, real-time Internet Access Tracker.

Some highlights from the most recent reports are below, which can be found at

  •     Windows still maintains the lion’s share of the PC market, but we expect a major shakeup with Apple’s upcoming release of its latest Mountain Lion OS and new laptop computers announced at the company’s Worldwide Developers Conference
  •     Google’s Chrome and Mozilla’s Firefox continue their fierce battle within the browser market, with each platform announcing major updates this past month, and upcoming moves in the mobile space
  •     Google’s dominant search engine usage share dropped more than a full percentage point in June. With Bing introducing tools like social search and local tie-ins, their share grew the most out of any search engine last month. Look for this continuing innovation to cement Bing’s place as the second-most popular search engine in the near future
  •     Samsung posted the largest gains of any mobile manufacturer, with its tablets and smartphones consuming 11.64% of all mobile traffic – the largest of any Android manufacturer

Be sure to check out the latest Chitika Insights Live Tracker, where we examine a variety of mobile trends in real time!

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Andrew Waber
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