First Lady Helps Dewey Does Teach Kids the Power of Fitness

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‘Dewey Does 4 Prez’ shows kids how they can give 110 percent

Dewey Does 110%

The Dewey Does animated series will teach young viewers the value of exercising, teamwork and equipment safety while imparting valuable life lessons.

A Dewey Does Corporation, a youth oriented entertainment company promoting health, fitness and nutrition with the goal of reducing childhood obesity, has released its first animated series, featuring a cameo appearance by the First Lady.

The animation series, “Dewey Does 4 Prez,” was inspired by the Dewey Does for President short story, first published in 2001, starring the organization’s sports-loving main character, nine-year-old Dewey Does. The plot follows Dewey as he discovers that his name has been added to the ballot to run for class president against his nemeses, the Stape Twins. As always, Dewey’s friend Fussie Fran gets him into trouble, but Dewey receives some much needed help from the First Lady and her efforts to combat childhood obesity.

“As with all of our projects focused on the Dewey Does character, we hope to use this animation series along with future storylines in partnership with the First Lady and other like-minded organizations to work towards ending childhood obesity,” said Thomas Kinslow, the president of A Dewey Does Corporation. “Children need to learn the importance of healthy eating habits and how being active and safe while playing sports will improve their quality of life for the long term, and we think that the Dewey Does cartoon series will educate, encourage and entertain.”

The Dewey Does story focuses on his personal relationship with his sports and fitness equipment. Dewey has the ability to communicate with his talking sports equipment, including Optiks, his all-seeing and all-knowing sports goggles that narrates the “Dewey Does 4 Prez” animated series. Each piece of equipment teaches Dewey lessons about teamwork, dedication, sportsmanship, safe practices and sports history.

Following the animation viewers are invited to interact directly within the Dewey Does world by registering and voting for either Dewey Does or the Stape Twins at Members have the opportunity to vote until November 6, 2012, when the winner of the class election will be announced. Registered voters will receive promotional gifts along with updates on the upcoming online games that continue the story of Dewey Does’ love for sports and fitness.

“The Dewey Does animated series will teach young viewers the value of exercising, teamwork and equipment safety while imparting valuable life lessons,” said Kinslow. The Dewey Does character, along with his logo fitness symbol tees, embodies that state-of-mind that inspires kids to give 110 percent. The Dewey Does organization looks forward to working with the First Lady and other organizations with licensing and sponsorship opportunities to promote the fight against childhood obesity. Please continue to follow Dewey Does at, on Facebook and Twitter.”

To watch “Dewey Does 4 Prez,” visit

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Thomas Kinslow
Dewey Does Corporation
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