Shaw Sportexe Changes Name to Shaw Sports Turf

New name reflects success of Shaw's integration into the synthetic turf market

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend

Dalton, Georgia (PRWEB) July 02, 2012

Shaw Industries announced today that it is changing the name of its synthetic turf sports division from Shaw Sportexe to Shaw Sports Turf. The company is making the name change to represent the full nature of its products and services, which has grown significantly since its purchase of Sportexe Construction Services in 2009.

Through substantial investments and key acquisitions and partnerships, Shaw Industries has quickly secured a leadership position within the synthetic turf industry. In the last two years, Shaw has significantly invested in assets and companies, which is more than any other manufacturer in the industry. These include:

>Acquisition of Sportexe Construction Services, a successful 20 year veteran in the sports turf industry
>Tripled tufting capacity, added fiber extrusion and in-house secondary coating capabilities
>Fully vertically integrated manufacturing and supply chain for complete control of product quality from design and installation
>Constructed a 13,000 square foot Sports Science Laboratory, the industry’s largest and most advanced lab for product development and testing
>Acquisition of Southwest Greens, an international golf and residential synthetic grass company, the leading brand in the market including Nicklaus Design and Golden Bear product lines
>Partnered with Closure Turf, a successful landfill closure system provider, to become its exclusive supplier of synthetic turf

“This change is part of a larger re-branding effort to emphasize our commitment to the synthetic turf market,” says Phil Barlow, Vice President of Specialty Markets and Turf. “Two years ago, Shaw Sportexe emerged as a player in the synthetic turf market, applying the same philosophy of innovation that is woven into more than a decade of legendary carpet manufacturing. We are proud to announce that out of that effort, Shaw Sports Turf is born.”

Barlow further commented by saying, “We will continue to provide innovative products and the culture of service that our customers have been accustomed to over the years and we intend to enhance that even further as we implement our new name.”

About Shaw Sports Turf
A subsidiary of Berkshire Hathaway, Inc., Shaw Sports Turf is one of the leading synthetic turf companies in North America and Canada. Shaw Sports Turf has represented quality and innovation for more than two decades with over 1,000 successful installations, including an impressive list of high-profile field installations. For more information, please visit http://www.shawsportsturf.com, call 866-703-4004 or find us on Facebook.

About Shaw Industries
Headquartered in the United States in Dalton, Georgia, Shaw Industries Group, Inc. is the world’s largest carpet manufacturer and a leading surface provider with more than $4 billion in annual sales and 25,000 associates worldwide. Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. A full surface provider to the residential and commercial markets, Shaw supplies carpet, rugs, hardwood, laminate, resilient, and tile/stone flooring products, as well as synthetic turf.


Contact