Chicago, IL (PRWEB) July 03, 2012
Ifbyphone®, the leader in voice-based marketing automation, today announced that Bob Doyle has been named the new executive vice president (EVP) of engineering. Doyle is responsible for running and maintaining all operational systems, as well as managing application development.
Doyle joins Ifbyphone following 13 years of managing product engineering and development in the software industry. He served as vice president of development at InstallShield Software (acquired by Macrovision), where he led the development of groundbreaking analog copy protection technology. Doyle then served as senior vice president of research and development at Flexera Software, which acquired Macrovision in 2008. His responsibilities included managing product strategy, development, architecture and user experience.
“Bob’s vast background and experience in product development will be a valuable asset to our company as we expand and enhance the Ifbyphone platform and its applications,” said Irv Shapiro, founder and CEO at Ifbyphone. “We are privileged to add Bob to our team as we continue our momentum as an innovative tech leader.”
Doyle’s new role also involves managing the initial product development and engineering of the Ifbyphone platform and its applications.
“I am ecstatic to join the energetic, visionary team at Ifbyphone and I look forward to making positive contributions to the company’s ambitious growth plans,” said Doyle. “Voice is a relatively gaping hole in the marketing automation mix and Ifbyphone is uniquely positioned to revolutionize the value of those offline leads.”
Ifbyphone is the leading voice-based marketing automation platform that manages, measures and automates voice interactions in the marketing process — including lead capture, lead nurturing, lead routing, and lead analysis. The Ifbyphone suite is a set of software-as-a-service applications implemented easily across an organization for better decision making and improving interactions across the customer lifecycle. Companies of all sizes and across all industries use the Ifbyphone platform, including health care, real estate, home services, and a variety of marketing applications.
To learn more about Ifbyphone’s suite of voice-based marketing automation services, including Call Tracking, Call Distributor, Hosted IVR, Lead Response, and Customer Notifications visit http://www.ifbyphone.com.