Mongoose Metrics Releases New Whitepaper Titled "Driving Online Traffic and Measuring Offline Conversions" in Collaboration with Elite SEM

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The whitepaper explains how to leverage paid online advertising campaigns to drive website traffic and measure offline phone conversions through the use of call tracking

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It’s not enough anymore to simply drive traffic. Quality traffic is important to a business but what’s even more important today is conversion tracking.

Mongoose Metrics announces today the release of its new whitepaper titled “Your Guide to Driving Online Traffic and Measuring Offline Phone Conversions”. The whitepaper was produced in collaboration with New York based digital marketing agency Elite SEM, one of Mongoose Metrics agency clients. In this white paper we review how to leverage online advertising to its fullest by generating quality search engine marketing (SEM) campaigns and effectively measuring offline phone conversions with the latest advances in phone call tracking.

An online SEM campaign may cost thousands of dollars to generate brand awareness, recognition, and to stimulate an increase in sales. It may be clear as to how many potential consumers saw and clicked on the ad, but unclear as to how many of those potential customers followed through and converted offline via a phone call. With a way to track spending, visitation, and offline phone conversions, SEM campaigns can be more effective at driving and recording return on ad spend.

By utilizing search engine marketing services such as those provided by Elite SEM and session level call tracking services such as those provided by Mongoose Metrics, businesses are now able to efficiently drive online traffic and effectively measure the source and keywords that drove the call along with the sale that happened as a result.

Jeff Tirey, Mongoose Metrics CMO and founding partner says “It’s not enough anymore to simply drive traffic. Quality traffic is important to a business but what’s even more important today is conversion tracking. Businesses want and need to know what marketing efforts generated leads and sales. For tracking online marketing performance and offline conversions, a technology like Mongoose Metrics call tracking records and tracks the information before, during and after the conversion. By doing this our customers can make better decisions about which marketing efforts to focus on and how to allocate their spends, etc.”

For questions about the whitepaper contact pamela.mcgowan(at)mongoosemetrics(dot)com or liz(at)elitesem(dot)com.

About Mongoose Metrics
Mongoose Metrics is the enterprise leader in phone conversion optimization and call tracking solutions. Mongoose is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. For more information about Mongoose Metrics products and services visit, call 1.877.784.0496 or follow us on Twitter @mongoosemetrics.

About Elite SEM

Elite SEM is one of New York’s fastest growing digital marketing agencies specializing in building top-performing Search Engine Marketing campaigns for multinational corporations and Fortune 1000 brands including ideeli, Hugo Boss, Tommy Bahama, Clarks, Bostonian, Terminix, PricewaterhouseCoopers, Rockport, Havaivanas and Featured in the Inc. 5000 List of Fastest Growing Private Companies in 2010, Elite SEM understands firsthand the complexities of the Internet community, the evolving landscape of the online marketing, and advertising space. More importantly, Elite SEM has a proven track record of growing brands in a way that’s smart, innovative, rewarding. For more information, please visit:

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Pamela McGowan
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