BB Direct Makes Major Enhancement to Lifestyles Masterfile

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New updates will increase database of demographic information for consumer lifestyle interests, hobbies, and pastimes.

Smart mailers use a wide range of Lifestyle selects to pinpoint the most responsive audience available

BB Direct, a leader in mailing list brokerage services, has completed a major enhancement to their Consumer Lifestyle Masterfile. The enhanced file includes improved accuracy for demographic information for an array of hobbies, pastimes, and interest categories.

Coupled with standard demographic information such as age and income, BB Direct’s Lifestyle Interest Masterfile allows businesses to target the most responsive audience available. Brian Berg, CEO of BB Direct feels the enhanced masterfile delivers much needed filters for better list targeting. “Smart mailers use a wide range of Lifestyle selects to pinpoint the most responsive audience available,” says Berg.

Targeting a segmented population is the key to a successful direct mail campaign and BB Direct’s Lifestyle Masterfile allows marketers to promote their niche business. The Lifestyle Masterfile targets consumers that participate in activities from photography to mechanics. The Masterfile also targets those that are interested in causes, religion, or self-improvement, among other topics. The list of targeting possibilities with BB Direct’s Lifestyle Masterfile is endless!
About BB Direct

BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at

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Brian Berg
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