New Website Showcases Program that Coaches Young Athletes to Prevent Violence Against Women and Girls

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Adapted from a successful U.S. program called Coaching Boys Into Men, Parivartan is a pilot program funded by the Nike Foundation in India that engages athletic coaches to teach young athletes that violence does not equal strength.

"Parivartan means “change” in Hindi and this fresh website is a strong resource for the field – both international and domestic – on adapting proven violence prevention programs," said Brian O'Connor, Futures Without Violence

Four years ago, the Nike Foundation funded a pilot program called Parivartan in 46 area schools and two poor slum communities of Mumbai, India. Adapted from the innovative U.S. program, Coaching Boys into Men (CBIM), which works with high school athletic coaches to teach their young athletes about respect for women and girls, Parivartan engages cricket coaches and their athletes around issues of gender-based violence.

The program, which recognizes the influence of coaches, community leaders, and mentors as role models for young men, has launched a website that showcases its work and includes new evaluation data. Using a weekly curriculum, the cricket coaches teach young players that violence does not equal strength – either on or off the playing field.

According to Brian O’Connor Director of Public Education Campaigns and Programs at Futures Without Violence, which developed CBIM, “Parivartan means “change” in Hindi and this fresh site is a strong resource for the field – both international and domestic – on adapting proven violence prevention programs like CBIM. We’re excited to share our results and continue the learning of Parivartan beyond the pilot period.”

The materials for the Indian context were customized by partners on the ground in Delhi and Mumbai and have now been compiled in the new website.

Evaluation and implementation partners were The International Center for Research on Women (ICRW), Apnalaya, the Mumbai Schools Sports Association (MSSA), and Breakthrough, which conducted the short-term public education component.

To download the Parivartan materials, and see our results,

About Futures Without Violence
Everyone has the right to live free of violence. Under the leadership and vision of founder Esta Soler for more than 30 years, Futures Without Violence has led the way and set the pace for ground-breaking education programs, national policy development, professional training programs, and public actions designed to end violence against women, children and families around the world. In 1994, Futures Without Violence was instrumental in developing the landmark Violence Against Women Act passed by the U.S. Congress. Providing leadership from offices in San Francisco, Washington D.C. and Boston, the organization has established a state-of-the-art international conference and innovation center in the Presidio of San Francisco to foster ongoing dialogue about gender-based violence and child abuse.

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Marsha Robertson
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