Toronto, Canada (PRWEB) July 03, 2012
Fendrihan, a notable source of traditional men's shaving and grooming supplies, is pleased to herald the arrival of the newly reformulated line of Proraso shaving products to their online store. The new formula was designed to be free of parabens, silicone, and mineral oil. However, the products still proudly feature eucalyptus oil, an ingredient that hearkens back to the days when the brand was first created. Eucalyptus oil has the ability to soothe irritations and rashes. It also has a pleasant aroma and antiseptic properties. Proraso recognizes the importance of these qualities in its shaving products.
This popular shaving brand originated in Florence, Italy when founder Ludovico Martelli recognized the need for a line of superior shaving products formulated especially for the unique requirements of men. Proraso continues to use classic ingredients such as menthol and glycerin in their shaving soaps and other grooming products because of their beneficial properties. Menthol supplies a cooling sensation when applied to the skin. Glycerin has properties that make it attract water, making it ideal as a moisturizing ingredient that soothes dry skin.
The newly reformulated line of Proraso shaving products enhances Fendrihan's already impressive assortment of superior grooming supplies for men. Proraso and other fine brands that foster excellence in a man's shaving experience are available now at http://www.fendrihan.com.
Fendrihan is the premier Canadian online destination for shaving and grooming supplies for men. With a comprehensive product range that includes traditional grooming staples, hard-to-find products from around the globe and some of the most reputed names in gentlemen's personal care, Fendrihan's selection appeals to veteran wet-shavers and men of any age looking to elevate their daily grooming rituals. The Fendrihan catalog also includes European leather accessories that offer organization and clever convenience demanded and appreciated by their customers.