E-Gift Cards Influence Customer Engagement and Loyalty

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Loyalty Experts Mark Johnson, Loyalty 360 and Randy Fox, FuzeBuy will discuss customer loyalty and the influence of E-gift cards on an upcoming 21st Century Business Series

The 21st Century Business Series provides a look at state of the art technologies, innovative business strategies and insights from cutting edge business leaders of today. In an upcoming exploration of the potential influence of E-Gift cards on customer loyalty and engagement, esteemed loyalty marketing experts Mark Johnson, CEO and President of Loyalty 360, and Randy Fox, Managing Director at FuzeBuy, will discuss the changing landscape of e-gifting and loyalty programs. Scheduled to air July 7, 2012 on Fox Business Network.

Mark Johnson, provides an overview of the challenges of running a loyalty program today sharing, “loyalty programs are about driving behavior, and truly driving behavior is a very detailed and complex process… You have to truly understand and listen to your customers to drive sustainable behavioral change, and its very challenging right now for retailers, banks, and other entities to do that.”

A key focus for FuzeBuy is helping clients increase gift card sales by allowing companies to sell e-Gift cards, as well as physical gifts and retail items through online and mobile shopping portals. These portals also allow clients to grow sales by implementing and measuring strategic promotions that drive traffic and lift gift card sales when needed most. According to FuzeBuy research 70% of consumers report wanting virtual gift cards either in their email or on their mobile phone. The segment takes a look at how TopGolf has partnered with FuzeBuy to increase sales and improve customer experience through E-Gift Card offers.

The conversation continues with Randy Fox providing insights on how the use of emerging technologies, such as e-gift cards & mobile, change customer behavior and can be used as part of an engagement strategy. Randy Fox explains that brands can use e-gift cards, “as a thank you, an immediate win back for a certain behavior, bringing back a consumer they haven’t seen and instantly touching them based on something that they did or didn’t do.”

This edition of 21st Century Business Series reflects on how both retailers and consumers are benefitting from the latest loyalty technologies.

The 21st Century Business segment featuring Loyalty 360 and FuzeBuy can be seen by clicking the following link: http://www.youtube.com/watch?v=R6JdT_1Kuw0&feature=youtu.be

Click Link Below for Airing Schedule
About Loyalty 360
Loyalty 360 – the Loyalty Marketers Association, is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

About FuzeBuy
FuzeBuy focuses on one thing, helping you succeed in increasing revenue, frequency and consumer retention by driving your loyalty and gifting solutions. At FuzeBuy, we power engaging marketing solutions to help you (our clients) grow your business.
Specifically, our offerings include: e-Gift cards, mobile apps & running loyalty programs via our proprietary engine. We understand the importance of remaining relevant with consumers, and by bringing our strategic marketing concepts as a partner with your brand, we will work together to execute the solutions in suite (or in part) that help accomplish your goals.

About 21st Century Business
21st Century Business is an award winning television series produced by Multi-Media Productions. The show features companies providing business viewers an in depth opportunity to find solutions within many industries globally.

21st Century Business airs on CNBC and the Fox Business Network to over 100 million viewers nationwide as well as internationally via DirecTV and Dish Network. The show can also be viewed through video on demand via http://www.21cbtv.com. The series is also available at more than 27 prestigious college universities, including Carnegie Mellon University, Howard University, Dartmouth College and Georgetown University.

For specific market-by-market air dates and times, please e-mail Moniqueh(at)mmpusa.com. For more information, please visit http://www.21cbtv.com.

Media Contact

Lindsay Wagner
Loyalty 360
513.800.0360 ext. 113

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Lindsay Wagner
Loyalty 360
513-800-0360 113
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