SalesPortal Announces Marketing Analytics Dashboard for Campaign & ROI Performance Management

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New SalesPortal capabilities report on customer acquisition programs and end-of-call monetization in contact centers

SalesPortal dashboard

Figure 1: The dashboard generates charts and graphs for SalesPortal activities that include a set of actionable metrics relevant to incremental revenue opportunity, cost of sales and ROI on spend.

SalesPortal’s latest graphical reporting capabilities provide a comprehensive view of campaign performance and ROI.

SalesPortal (http://www.salesportal.com), the first partnership marketing platform for contact centers, today announced that customers can now access detailed, intuitive graphical reports to track return on investment (ROI) and campaign performance on the portal.

SalesPortal enables companies with contact centers to present their customers with relevant offers from marketing partners at the end of sales and service calls, generating new revenue streams in the process. Interested customers are live-transferred to the partnering companies, providing these partners with a new low-cost, high-quality customer acquisition channel. SalesPortal is a cloud-based solution with the functionality to match up partner companies, create and manage campaigns, present relevant end-of-call offers to the agent desktop, and transfer calls to partner contact centers.    

The new campaign dashboard enables contact center and marketing executives to gauge historical revenue trends, make campaign predictions, and monitor and assess the performance of their SalesPortal customer engagement and inbound customer acquisition campaigns.

“Campaign reporting is essential for any marketing professional to track the effectiveness of their customer acquisition programs,” said Sujay Rao, SalesPortal’s director of product management. “SalesPortal’s latest graphical reporting capabilities provide a comprehensive view of campaign performance and ROI.”

The dashboard generates charts and graphs for SalesPortal activities that include a set of actionable metrics relevant to incremental revenue opportunity, cost of sales and ROI on spend.

“The addition of these reporting capabilities is consistent with our overall product strategy to support the success of our clients’ revenue generation and customer acquisition goals,” said Kevin Sandhu, SalesPortal’s vice president of product management.    

SalesPortal’s latest capabilities are available immediately to current customers using the cloud-based, patented technology for customer acquisition.

About SalesPortal
SalesPortal is the first partnership marketing platform for contact centers. The patented, cloud-based technology enables companies to engage customers with relevant end-of-call offers in sales and service contact centers. Leading global brands use SalesPortal as a core component of their customer engagement and customer acquisition strategies. Marketing and contact center executives adopt SalesPortal as an incremental revenue source and an extension of existing marketing partnership programs. SalesPortal has been recognized for its innovation by a number of awards, including the Red Herring Top 100 Americas Award, the Direct Marketing Association Innovation Award and the ATA Technovation Award. For more information, visit http://www.salesportal.com.

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