Los Angeles, CA (PRWEB) July 09, 2012
Can a sullied online reputation have tragic and devastating consequences on careers and business prospects?
Search engines are becoming increasingly sophisticated and it is estimated that informed decisions can readily be made 75% of the time within the initial search, and 84% of people who make queries do not bother to go beyond the first page.
Thus, constant monitoring of major social websites, such as Facebook, YouTube, or Twitter, need to be consistently reinforced 24/7.
iProg.am founder Kaz Moghim has offered this assessment:
“Being proactive is the absolute key to online reputation management; our universal scanning and notification software gives our clients the competitive edge against negative press by allowing them to launch a preemptive campaign in advance of any undesirable content making it to Page 1 or Page 2 of search engines. Think of ReputationEnforcement as your 24/7 online security force with ability to strike when necessary.”
Just like in the realm of brick and mortars, personal or business reputation can be crucial for advancement in any endeavor, especially now that an increasing number of people are becoming wired and smart phones, coupled with mobile apps, are making quick queries on any subject or person a task that can be performed on the fly.
Even the eventual outcome of court trials can somehow be influenced or subverted to online reviews that can quickly become viral. Individuals in the legal and medical professions in particular can be susceptible and vulnerable to adverse events, and reacting after the damage has been done can sometimes be too late, as one bad review can undo years of hard work.
The digital world is a double edged sword and online reputations can be destroyed just as quickly as they have been positively built up.
Seemingly innocuous posts on Facebook or Twitter have been known to ruin careers or job opportunities for the unaware. It is graduation time for many college graduates, and reputation enforcement is thus more critical than ever.
Online Reputation Management (ORM) is coming of age in the 21st century.
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