ACG Research Releases 2011 Report on Huawei

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Huawei continues to mature as a strategic telecom vendor and has evolved from delivering inexpensive and questionably engineered products to one that has demonstrated success with its low-price strategy and ability to fill niche requirements. Huawei has now positioned itself for potential growth in custom solutions, consulting, consumer and enterprise businesses.

Huawei is not just a cheap copycat any longer. They are certainly on a par now, and in many areas are leading in terms of product features and functionality. Huawei’s sales team is very aggressive, and they stand out in market.

ACG Research has just released its latest report “Focus on Huawei, 2011.” The report is a follow-up to ACG’s 2010 report “Taming of the Wolf,” which documented Huawei’s global operations and analyzed the company’s business strategies.

“Focus on Huawei, 2011” picks up and updates the first report by delivering an assessment on the company’s performance and laying out a tactical program for vendors to successfully compete against Huawei.

Both reports offer more than market share data about Huawei. Via primary and secondary research they clearly document how Huawei is trying to establish itself to become the number one global telecom vendor.

“Focus on Huawei, 2011” delivers the core message that vendors can successfully compete even though Huawei is refining its strategy and marketing efforts. As one competitor stated, “Huawei is clearly trying to establish mindshare with the goal of being the number one global telecom vendor and has taken the next step in its corporate evolution by developing industry vision statements and backing them up with corporate and solutions roadmaps. It is less of a question of whether or not Huawei can take the next step but whether or not vendors can thwart this vision.” This insight captures the problem that vendors face when competing with Huawei.

The report proceeds to outline a strategy for vendors to successfully compete and makes a case for how this strategy can help vendors capture more market share and remain relevant in the global telecom market. "Focus on Huawei, 2011" provides specific actions and business recommendations that vendors can take to develop business models and blueprints for pricing and sales strategies, for creating a local presence, and understanding and developing markets.

For more information about the report, contact sales(at)acgresearch(dot)net.

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Ray Mota
ACG Research
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